Huckleberry’s Super Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 732

SWOT Analysis of Huckleberry’s Super Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Huckleberry’s Super Market

Parent Company

Rosauer’s Super market


Food grocery




Provide all facilities for people to hang out apart from grocery



Based on income and lifestyle

Target Group

Middle and upper middle class families


A grocery store that stands above the rest by replacing modern gimmicks, club cards and attitude, with old fashioned quality, service and warmth.

SWOT Analysis


1. Well known recognition around the state for both the product and services it offers
2. Wide variety of quality products offered 
3. Uses service as key differentiator from its competitors and which is widely accepted by its customers
4. Located in various places across the city in order to capture the complete market

5. Creating positive shopping experience being the main aim for the business attracts in more customers

6. Partner with over 200 pacific Northwest vendors

7. Circulates online and offline newsletters in order to engage more with the customer

8. Offers great sales deals which make people to visit the store again and again


1. Not entered into online shopping and home delivery services
2. Not into strategic partnerships with other companies
3. Has not spread across the globe


1. Expand globally especially to emerging markets
2. Get into strategic alliances with other firms or activities like event management, catering services etc 
3. Enter into online shopping and home delivery facilities


1. Growing demand for online grocery stores
2. Increasing competition in food grocery retail sector
3. Less entry barriers to the industry



1. Ridley's Family Markets
2. Harvest foods
3. Fred Mayer

The brandguide table above concludes the Huckleberry’s Super Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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