Key Food SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 610

SWOT Analysis of Key Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Key Food

Parent Company

Key Food stores Co-op, Inc


Food & Grocery



Tagline/ Slogan



Quality food at low prices



Based on income of the households

Target Group

Middle class households who are price sensitive


Provides great food at quality prices

SWOT Analysis


1. Have great years of experience serving as grocery store
2. Provides highest quality foods at low prices 
3. Operates as a chain of stores which is a part of giant food store alliance
4. Offers great sales offers which attracts customers especially during weekends

5. Meets diverse needs of neighbourhood community

6. Provides online grocery shopping facilities at few of its stores

7. Circulates newsletters about health and wellness which increases brand credibility

8. Provides catering services as well to neighbourhood community

9. Provides coupons and discounts which highly increases its sales


1. Not much spread globally
2. Not a one stop retail shop


1. Enter into global market especially to emerging market segment 
2. Diversify its product portfolio to cater to different needs of people
3. Venture into other businesses like event management etc


1. Less entry barriers to food grocery retail sector
2. Low switching cost for customers
3. High competition from globally established players



1. Mac’s Market
2. Met Foodmarket
3. Mrs. Green’s natural market

The table above concludes the Key Food SWOT analysis along with its marketing and brand parameters.


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