Mariano’s Fresh Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1452

SWOT analysis of Mariano’s Fresh Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mariano’s Fresh Market is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Mariano’s Fresh Market competitors and elaborates Mariano’s Fresh Market segmentation, targeting, positioning & USP.

Mariano’s Fresh Market

Parent Company

Roundy’s Supermarkets


Food Grocery


Lifestyle and Retail

Tagline/ Slogan

Shop well. Eat well. Live well.


Provides quality food products

Mariano’s Fresh Market STP


Based on income

Target Group

Middle and  upper middle class households


Brings you the freshest high-quality foods from just about everywhere in the world

Mariano’s Fresh Market SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mariano’s Fresh Market. Strengths are:

1. Wide range of products offered with quality being prime concern 
2. Offers great shopping experience with unequalled service and hospitality
3. Operates under the brand Roundy’s supermarket, which consists of chain of great stores and which has good customer credibility
4. Provides neighbourhood shopping environment filled with amenities like an Italian coffee shop serving authentic gelato, a wood-fired pizza oven, and sit down sushi bar and also a full-service pharmacy

5. Provides specialty brands in house which offers great customer credibility

6. Gives recipes, newsletters about healthy food and cooking videos to customers which increases its brand equity

7. Wide special area that provides great shopping experience


Here are the weaknesses in the Mariano’s Fresh Market SWOT Analysis:

1. Not entered into other countries and global market
2. Less brand recognition as Mariano’s fresh market and known by its parent company


Following are the Opportunities in Mariano’s Fresh Market SWOT Analysis:

1. Expand globally into other emerging markets
2. Leverage on key partnerships and venture into new domains
3. Provide more in house offers to attract more customers


The threats in the SWOT Analysis of Mariano’s Fresh Market are as mentioned:

1. Lessening entry barriers for retail industry
2. Heavy competition from global markets 
3. Less switching costs for customers

Mariano’s Fresh Market Competition


Below are the top 3 Mariano’s Fresh Market competitors:

1. Heinen’s fine foods
2. Town and country food market
3. Treasure Island

The brandguide table above concludes the Mariano’s Fresh Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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