Roundy’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 674

SWOT Analysis of Roundy’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Roundy’s Super markets






Based on sales, it is one of the largest retailers in the US



Based on income levels of the households

Target Group

Upper middle and high end market


Wide range of quality products under a single brand

SWOT Analysis


1. Roundy's was one of the largest grocery store chain and largest retailer in the United States 
2. Roundy’s operated under the 4 distinct banners:  Pick 'n Save, Copps, Metro Market, and Mariano's Fresh Market
3. The company operates in 150+ stores and close to 100 pharmacies
4. Gives huge value for its employees who in turn take care of its customers

5. Has huge customers base who are very loyal to the brand

6. Offers great shopping experience with unequalled service and hospitality

7. Wide special area that provides great shopping experience


1. Not in global market especially emerging markets yet
2. Less into social media and digital marketing
3. Less into strategic partnerships and alliances


1. Expand globally into other emerging markets
2. Leverage on key partnerships and venture into new domains
3. Invest more capital and time in social media and digital media marketing to reach out to more customers


1. Less entry barriers into retail grocery segment
2. Heavy competition from global players
3. Low switching costs for the customers as well



1. Walmart
2. Meijer
3. Costo

The table above concludes the Roundy’s SWOT analysis along with its marketing and brand parameters.


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