Neilson’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1144

SWOT analysis of Neilson’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. Neilson’s is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Neilson’s competitors and elaborates Neilson’s segmentation, targeting, positioning & USP.


Parent Company





Lifestyle and Retail

Tagline/ Slogan

Where trend meets tradition


Offering the finest in family apparel and house wares

Neilson’s STP


People interested in shopping

Target Group

Upper middle and high end market


Business on Quality, Style, and Dependable Service

Neilson’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Neilson’s. Strengths are:

1. Provides wide range of brands and products which have good customer credibility with their quality
2. The company has 175 years of experience in the market and has great customer loyalty
3. Has good social media presence with wide range of content marketing
4. Provides cosmetics and accessories offering as well in the store

5. Customised bridal sets  are offered which particularly targets yet to be married people with great gifts

7. Provides high quality products which enhances its brand equity

8. Known as a specialty apparel and gift store in the market

9. Has strong brand identity and recognition by the customers in the market


Here are the weaknesses in the Neilson’s SWOT Analysis:

1. Not yet entered into e-commerce and online delivery services
2. Caters only to high end market with less discounts and offers


Following are the Opportunities in Neilson’s SWOT Analysis:

1. Enter into e-commerce and online delivery services
2. Expand more into global market
3. Make strategic alliances/partnerships with other companies


The threats in the SWOT Analysis of Neilson’s are as mentioned:

1. High competition from emerging e-commerce players
2. Less entry barriers for retail/apparel sector which increases competition from potentials
3. Customers moving away from the brand because of less discounts and offers compared to competitors

Neilson’s Competition


Below are the top 3 Neilson’s competitors:

1. H&M
2. American apparel 
3. Conway stores

The brandguide table above concludes the Neilson’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Neilson’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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