Stop & Shop SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1953

SWOT Analysis of Stop & Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stop & Shop

Parent Company



Food and grocery


Lifestyle and Retail

Tagline/ Slogan

Great Food. Low Prices. Friendly Service


Quality products at reasonable prices

Stop & Shop STP


Based on income levels of the households and for retail market

Target Group

High end market and middle class market


Delivering unmatched selection, quality and value

Stop & Shop SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stop & Shop :

1. The company has a long term customer loyalty

2. Stop & Shop operates more than 400 stores throughout New England states,New York and New jersey

3. The stores were then typical in size at about 30,000 square feet (2,800 m2) on average which enhances the shopping experience of the customers

4. Provides great deals and offers for the customers which increases company’s awareness

5. Wide range of quality products in the basket

6. Provides newsletters and health tips which enhances brand equity among customers

7. Offers online ordering and delivery facilities

8. It was started in 1892 so lot of legacy


1. Less into expansion to emerging markets

2. Not yet into strategic alliances with other companies


1. Enter into strategic alliances to capture more market and increase brand equity

2. Expand globally to capture in more customers

3. More digital media and social media advertising


1. Less entry barriers to retail industry giving chance to new entrants

2. Low switching costs for customers which reduce brand loyalty

3. Heavy competition from global players

Stop & Shop Competition


Below are the 3 main Stop & Shop competitors :

1. Kroger

2. Wall mart

3. Meijer

The brandguide table above concludes the Stop & Shop SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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