The Great Atlantic and Pacific Tea Company SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 688

SWOT Analysis of The Great Atlantic and Pacific Tea Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Great Atlantic and Pacific Tea Company

Parent Company







Bring personal, top-notch service to the millions of people living in the diverse communities of the Northeast



Based on income of the families

Target Group

High end market


Trusted source of fresh, high-quality food for the family dinner table

SWOT Analysis


1. Ranked amongst top "Top 75 Food Retailers and Wholesalers" based on 2012 fiscal year 

2. From 1915 through 1975, it was the largest food retailer in the nation

3. A&P is considered an American icon

4. Has a long history of more than 150 years with high customer loyalty

5. More than 300 stores operating under the A&P

6. It is known for providing good environment for associates and customers alike

7. Has wide range of brands which have strong customer awareness and equity

8. Very famous in and around the country


1. Not into emerging/developing economies

2. Less into digital marketing

3. Less strategic alliances and partnerships with other companies or agencies


1. Enter into potential emerging markets where it has huge scope

2. More digital media and social media advertising

3. Have strategic partnerships/ventures into event organising, catering etc.


1. Less entry barriers into retail grocery segment

2. Heavy competition from global players

3. Low switching costs for the customers as well



1. Walmart

2. Meijer

3. Costo

The table above concludes the The Great Atlantic and Pacific Tea Company SWOT analysis along with its marketing and brand parameters.


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