Crumpler SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Crumpler analyses the brand by its strengths, weaknesses, opportunities & threats. In Crumpler SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crumpler to benchmark its business & performance as compared to the competitors. Crumpler is one of the leading brands in the lifestyle and retail sector.

The table below lists the Crumpler SWOT (Strengths, Weaknesses, Opportunities, Threats), top Crumpler competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Crumpler SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Crumpler Brand Analysis
Parent Company

Crumpler
Category

Bags
Sector

Lifestyle and Retail
Tagline/ Slogan

Explore your world
USP

Build to last
Crumpler STP
Segment

Bags
Target Group

Adventures, Photographers, Riders, Designers, Makers, Thinkers, Doers
Positioning

Bag for people who know how to live
SWOT Analysis of Crumpler
Crumpler Strengths

Below are the Strengths in the SWOT Analysis of Crumpler:

1. Makes practical and long lasting bags
2. Is a creative travel brand
3. Conducted various marketing campaigns which led to increase in sales and footfalls in the stores 
4. Makes high quality bags and employs extensive testing mechanism
5. Provides life time warranty
6. Each product is customized for a purpose, designed for specific use
Crumpler Weaknesses

Here are the weaknesses in the Crumpler SWOT Analysis:

1. Absent in emerging markets
2. Distribution centers
Crumpler Opportunities

Following are the Opportunities in Crumpler SWOT Analysis:

1. New market development 
2. Customized bags for the customers
Crumpler Threats

The threats in the SWOT Analysis of Crumpler are as mentioned:

1. High cost of raw materials 
2. Fast changing fashion and consumer needs
3. Price wars in the market
Crumpler Competition
Crumpler Competitors

Below are the top 3 competitors of Crumpler:

1. Tumi
2. Briggs and Riley
3. Samsonite


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Crumpler. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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