Crumpler SWOT Analysis, Competitors & USP

Crumpler SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Crumpler, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crumpler to benchmark its business & performance as compared to the competitors, and make strategic improvements. Crumpler is one of the leading brands in the lifestyle and retail sector.

The article below lists the Crumpler SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Crumpler SWOT Analysis:

SWOT Analysis of Crumpler

For Crumpler, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Crumpler Strengths

The strengths of Crumpler looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Crumpler :

1. Makes practical and long lasting bags
2. Is a creative travel brand
3. Conducted various marketing campaigns which led to increase in sales and footfalls in the stores 
4. Makes high quality bags and employs extensive testing mechanism
5. Provides life time warranty
6. Each product is customized for a purpose, designed for specific use

Crumpler Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Crumpler SWOT Analysis:

1. Absent in emerging markets
2. Distribution centers

Crumpler Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Crumpler SWOT Analysis:

1. New market development 
2. Customized bags for the customers

Crumpler Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Crumpler are as mentioned:

1. High cost of raw materials 
2. Fast changing fashion and consumer needs
3. Price wars in the market

Crumpler Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Crumpler:

1. Tumi
2. Briggs and Riley
3. Samsonite

Hence this concludes the Crumpler SWOT analysis.

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About Crumpler

Crumpler Overview
Parent Company	Crumpler
Category	Bags
Sector	Lifestyle and Retail
Tagline/ Slogan	Explore your world
USP	Build to last
Crumpler STP
Segmentation	Bags
Target Market	Adventures, Photographers, Riders, Designers, Makers, Thinkers, Doers
Positioning	Bag for people who know how to live

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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