Quill SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1619

SWOT Analysis of Quill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Staples Inc.


Office Supplies


Lifestyle & Retail

Tagline/ Slogan

A small part of  your job is 100% of ours


Low prices



Office going people and MNC’s

Target Group

Influencers and personnel of purchase department of companies


Competitive prices of offices

SWOT Analysis


1. Annual revenues of $1.3 billion
2. Accounts for 25% of company’s net income
3. One of the fastest growing divisions of Staples Inc.
4. Sells office supplies, furniture, technology and business services.

5. Increased brand visibility through creative advertising


1. Not much presence in international market
2. Strong competition in domestic market


1. Expand international presence through entry in emerging economies
2. Improved services to small and medium business 
3. Advantage in society because of using recycled content


1. Changing of policy and rules by the government 
2. Fierce competition
3. Expansion in offerings may lead to less focus on core strengths



1. Walmart
2. Office Max

The table above concludes the Quill SWOT analysis along with its marketing and brand parameters.


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