Quill SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2014

SWOT Analysis of Quill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Staples Inc.


Office Supplies


Lifestyle and Retail

Tagline/ Slogan

A small part of  your job is 100% of ours


Low prices

Quill STP


Office going people and MNC’s

Target Group

Influencers and personnel of purchase department of companies


Competitive prices of offices

Quill SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Quill :

1. Annual revenues of $1.3 billion
2. Accounts for 25% of company’s net income
3. One of the fastest growing divisions of Staples Inc.
4. Sells office supplies, furniture, technology and business services.

5. Increased brand visibility through creative advertising


1. Not much presence in international market
2. Strong competition in domestic market


1. Expand international presence through entry in emerging economies
2. Improved services to small and medium business 
3. Advantage in society because of using recycled content


1. Changing of policy and rules by the government 
2. Fierce competition
3. Expansion in offerings may lead to less focus on core strengths

Quill Competition


Below are the 2 main Quill competitors :

1. Walmart
2. Office Max

The brandguide table above concludes the Quill SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Quill. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: