Quill SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2291

SWOT analysis of Quill analyses the brand/company with its strengths, weaknesses, opportunities & threats. Quill is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Quill competitors and elaborates Quill segmentation, targeting, positioning & USP.

Quill SWOT, Competitors, Marketing STP & Brand analysis Table
Quill Brand Analysis
Parent Company

Staples Inc.


Office Supplies


Lifestyle and Retail

Tagline/ Slogan

A small part of  your job is 100% of ours


Low prices

Quill STP

Office going people and MNC’s

Target Group

Influencers and personnel of purchase department of companies


Competitive prices of offices

Quill SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Quill. Strengths are:

1. Annual revenues of $1.3 billion
2. Accounts for 25% of company’s net income
3. One of the fastest growing divisions of Staples Inc.
4. Sells office supplies, furniture, technology and business services.

5. Increased brand visibility through creative advertising


Here are the weaknesses in the Quill SWOT Analysis:

1. Not much presence in international market
2. Strong competition in domestic market


Following are the Opportunities in Quill SWOT Analysis:

1. Expand international presence through entry in emerging economies
2. Improved services to small and medium business 
3. Advantage in society because of using recycled content


The threats in the SWOT Analysis of Quill are as mentioned:

1. Changing of policy and rules by the government 
2. Fierce competition
3. Expansion in offerings may lead to less focus on core strengths

Quill Competition

Below are the top 2 Quill competitors:

1. Walmart
2. Office Max

The brandguide table above concludes the Quill SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Quill. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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