Parx SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2683

SWOT analysis of Parx analyses the brand/company with its strengths, weaknesses, opportunities & threats. Parx is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Parx competitors and elaborates Parx segmentation, targeting, positioning & USP.


Parent Company

Raymond limited


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Live Easy; Catch up with life; Where the road ends adventure begins


Innovative”beyond work” clothing

Parx STP


Youngsters looking for casual wear

Target Group

Urban youth from upper-middle class


Fresh and premium casual wear

Parx SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parx. Strengths are:

1. Excellent branding and advertising
2. Strong backing of Raymonds Ltd as a brand
3. Constant innovative latest and trendy casual outfits for consumers
4. Wide range of offerings for both men and women with summer, spring collection etc


Here are the weaknesses in the Parx SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching


Following are the Opportunities in Parx SWOT Analysis:

1.Diversification in the brands offered
2.Synergies in distribution
3. Global penetration of Raymonds brands would increase opportunities for Parx as well


The threats in the SWOT Analysis of Parx are as mentioned:

1.Increased competition from international as well as Indian brands
2.Social,legal,political factors

Parx Competition


Below are the top 3 Parx competitors:

1.Allen Solly
2.Louis Philippe
3.Van Huesen

The brandguide table above concludes the Parx SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Parx. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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