Cambridge Apparels Ltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1997

SWOT Analysis of Cambridge Apparels Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cambridge Apparels Ltd

Parent Company

Cambridge Apparels Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Turning Point


Affordable Formal and Ethnic wear



Families looking for quality and affordable clothing

Target Group

Urban middle class families


Affordable Formal and Ethnic wear

SWOT Analysis


1. Strong legacy and the first movers in this segment
2.One of India’s first brands to register itself in the readymade  garments segments and the first to launch ‘White Collared Shirts in India’.

3Awarded Best Men’s Formal Wear Brand for a few years
4. Strongly knit family business. Second and third generation of the Bhatia family represent the board of directors.
5. Presence in the India and the middle east. Has a network of more than 250 stores
6.Popular customer loyalty program in association with freedom-rewardz


1. Limited penetration across Indian and global markets as compared to some leading brands

2. Brand visibility is lesser as compared to leading apparel brands


1.Increasing organized retail space which is increasing manifold

2. Largely unsaturated market which makes introduction of new lines and tapping new markets possible.
3.Opportunity to grow in Tier 2 &3 cities in India which are coming in a big way
4. Tapping global emerging economies which have similar demographics as India


1.Low entry barriers to invite competition
2.Govt tax policies to increase unit cost

3.Low switching cost indicates higher bargaining power of buyers



2.Cotton County

The table above concludes the Cambridge Apparels Ltd SWOT analysis along with its marketing and brand parameters.


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