Cambridge Apparels Ltd SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2780

SWOT analysis of Cambridge Apparels Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cambridge Apparels Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cambridge Apparels Ltd to benchmark its business & performance as compared to the competitors and industry. Cambridge Apparels Ltd is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Cambridge Apparels Ltd competitors and elaborates Cambridge Apparels Ltd market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cambridge Apparels Ltd SWOT, Competitors, Marketing STP & Brand analysis Table
Cambridge Apparels Ltd Brand Analysis
Parent Company

Cambridge Apparels Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Turning Point


Affordable Formal and Ethnic wear

Cambridge Apparels Ltd STP

Families looking for quality and affordable clothing

Target Group

Urban middle class families


Affordable Formal and Ethnic wear

Cambridge Apparels Ltd SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cambridge Apparels Ltd. Strengths are:

1. Strong legacy and the first movers in this segment
2.One of India’s first brands to register itself in the readymade  garments segments and the first to launch ‘White Collared Shirts in India’.

3Awarded Best Men’s Formal Wear Brand for a few years
4. Strongly knit family business. Second and third generation of the Bhatia family represent the board of directors.
5. Presence in the India and the middle east. Has a network of more than 250 stores
6.Popular customer loyalty program in association with freedom-rewardz


Here are the weaknesses in the Cambridge Apparels Ltd SWOT Analysis:

1. Limited penetration across Indian and global markets as compared to some leading brands

2. Brand visibility is lesser as compared to leading apparel brands


Following are the Opportunities in Cambridge Apparels Ltd SWOT Analysis:

1.Increasing organized retail space which is increasing manifold

2. Largely unsaturated market which makes introduction of new lines and tapping new markets possible.
3.Opportunity to grow in Tier 2 &3 cities in India which are coming in a big way
4. Tapping global emerging economies which have similar demographics as India


The threats in the SWOT Analysis of Cambridge Apparels Ltd are as mentioned:

1.Low entry barriers to invite competition
2.Govt tax policies to increase unit cost

3.Low switching cost indicates higher bargaining power of buyers

Cambridge Apparels Ltd Competition

Below are the top 2 Cambridge Apparels Ltd competitors:

2.Cotton County

The brandguide table above concludes the Cambridge Apparels Ltd SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cambridge Apparels Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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