Belmonte SWOT Analysis, Competitors & USP

Belmonte

Parent company

S Kumars Nationwide Limited

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Suits your style; Look new everyday;

Usp

variety of designs like, sharkskin and geometric patterns

Belmonte STP

Segment

Fashion conscious customers looking for formal wear

Target group

Upper-middle class urban men

Positioning

Academy of style

Belmonte SWOT analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Belmonte. Strengths are:

1. Good branding and advertising

2. Belmont  range captures international designs and trends offering a variety of fabrics in various blends for the consumer

3. Premium fashion and international fashion is also available
4. Film celebrities as a brand ambassador
5. Excellent pan-India distribution

Weaknesses

Here are the weaknesses of Belmonte :

1. Limited global presence, which can be a huge market
2. Similar brands in the market mean limited market share

Opportunities

Following are the Opportunities of Belmonte :

1. More marketing and advertisement can be done to increase brand awareness.

2. Youth fashion needs to be promoted too
3. Tie-up with corporates and going global

Threats

The threats of Belmonte are as mentioned :

1. Other brands offer more styles and varieties

2. Similar products available in other brands

3. Local market also poses risk

Belmonte Competition

Competitors

Below are the 3 main Belmonte competitors :

1.Raymond

2.Arrow

3.Louis Phillipe