Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Belmonte analyses the brand by its strengths, weaknesses, opportunities & threats. In Belmonte SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Belmonte to benchmark its business & performance as compared to the competitors. Belmonte is one of the leading brands in the lifestyle and retail sector.
The table below lists the Belmonte SWOT (Strengths, Weaknesses, Opportunities, Threats), top Belmonte competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
variety of designs like, sharkskin and geometric patterns
Fashion conscious customers looking for formal wear
Upper-middle class urban men
Academy of style
SWOT Analysis of Belmonte
Below are the Strengths in the SWOT Analysis of Belmonte:
1. Good branding and advertising
2. Belmont range captures international designs and trends offering a variety of fabrics in various blends for the consumer
3. Premium fashion and international fashion is also available 4. Film celebrities as a brand ambassador 5. Excellent pan-India distribution
Here are the weaknesses in the Belmonte SWOT Analysis:
1. Limited global presence, which can be a huge market 2. Similar brands in the market mean limited market share
Following are the Opportunities in Belmonte SWOT Analysis:
1. More marketing and advertisement can be done to increase brand awareness.
2. Youth fashion needs to be promoted too 3. Tie-up with corporates and going global
The threats in the SWOT Analysis of Belmonte are as mentioned:
1. Other brands offer more styles and varieties
2. Similar products available in other brands
3. Local market also poses risk
Below are the top 3 competitors of Belmonte:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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