Belmonte SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3582

SWOT analysis of Belmonte analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Belmonte SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Belmonte to benchmark its business & performance as compared to the competitors and industry. Belmonte is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Belmonte competitors and elaborates Belmonte market segmentation, target group, positioning & Unique Selling Proposition (USP).

Belmonte SWOT, Competitors, Marketing STP & Brand analysis Table
Belmonte Brand Analysis
Parent company

S Kumars Nationwide Limited


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Suits your style; Look new everyday;


variety of designs like, sharkskin and geometric patterns

Belmonte STP

Fashion conscious customers looking for formal wear

Target group

Upper-middle class urban men


Academy of style

Belmonte SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Belmonte. Strengths are:

1. Good branding and advertising

2. Belmont  range captures international designs and trends offering a variety of fabrics in various blends for the consumer

3. Premium fashion and international fashion is also available
4. Film celebrities as a brand ambassador
5. Excellent pan-India distribution


Here are the weaknesses in the Belmonte SWOT Analysis:

1. Limited global presence, which can be a huge market
2. Similar brands in the market mean limited market share


Following are the Opportunities in Belmonte SWOT Analysis:

1. More marketing and advertisement can be done to increase brand awareness.

2. Youth fashion needs to be promoted too
3. Tie-up with corporates and going global


The threats in the SWOT Analysis of Belmonte are as mentioned:

1. Other brands offer more styles and varieties

2. Similar products available in other brands

3. Local market also poses risk

Belmonte Competition

Below are the top 3 Belmonte competitors:



3.Louis Phillipe

The brandguide table above concludes the Belmonte SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Belmonte. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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