Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Belmonte analyses the brand by its strengths, weaknesses, opportunities & threats. In Belmonte SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Belmonte to benchmark its business & performance as compared to the competitors. Belmonte is one of the leading brands in the lifestyle and retail sector.
The article below lists the Belmonte SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Belmonte SWOT Analysis:
For Belmonte, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Belmonte looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Belmonte :
1. Good branding and advertising
2. Belmont range captures international designs and trends offering a variety of fabrics in various blends for the consumer
3. Premium fashion and international fashion is also available 4. Film celebrities as a brand ambassador 5. Excellent pan-India distribution
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Belmonte SWOT Analysis:
1. Limited global presence, which can be a huge market 2. Similar brands in the market mean limited market share
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Belmonte SWOT Analysis:
1. More marketing and advertisement can be done to increase brand awareness.
2. Youth fashion needs to be promoted too 3. Tie-up with corporates and going global
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Belmonte are as mentioned:
1. Other brands offer more styles and varieties
2. Similar products available in other brands
3. Local market also poses risk
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Belmonte:
variety of designs like, sharkskin and geometric patterns
Fashion conscious customers looking for formal wear
Upper-middle class urban men
Academy of style
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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