Belmonte SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Belmonte analyses the brand by its strengths, weaknesses, opportunities & threats. In Belmonte SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Belmonte to benchmark its business & performance as compared to the competitors. Belmonte is one of the leading brands in the lifestyle and retail sector.

The table below lists the Belmonte SWOT (Strengths, Weaknesses, Opportunities, Threats), top Belmonte competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Belmonte SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Belmonte Brand Analysis
Parent company

S Kumars Nationwide Limited

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Suits your style; Look new everyday;

Usp

variety of designs like, sharkskin and geometric patterns

Belmonte STP
Segment

Fashion conscious customers looking for formal wear

Target group

Upper-middle class urban men

Positioning

Academy of style

SWOT Analysis of Belmonte
Belmonte Strengths

Below are the Strengths in the SWOT Analysis of Belmonte:

1. Good branding and advertising

2. Belmont  range captures international designs and trends offering a variety of fabrics in various blends for the consumer

3. Premium fashion and international fashion is also available
4. Film celebrities as a brand ambassador
5. Excellent pan-India distribution

Belmonte Weaknesses

Here are the weaknesses in the Belmonte SWOT Analysis:

1. Limited global presence, which can be a huge market
2. Similar brands in the market mean limited market share

Belmonte Opportunities

Following are the Opportunities in Belmonte SWOT Analysis:

1. More marketing and advertisement can be done to increase brand awareness.

2. Youth fashion needs to be promoted too
3. Tie-up with corporates and going global

Belmonte Threats

The threats in the SWOT Analysis of Belmonte are as mentioned:

1. Other brands offer more styles and varieties

2. Similar products available in other brands

3. Local market also poses risk

Belmonte Competition
Belmonte Competitors

Below are the top 3 competitors of Belmonte:

1.Raymond

2.Arrow

3.Louis Phillipe


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Belmonte. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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