World Player SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1226

SWOT Analysis of World Player with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

World Player

Parent company

S Kumars Nationwide Limited


Apparel and accessories


Lifestyle and retail

Tagline/ slogan

Clothiers to  India today- World tomorrow


One of the few pan-India economy brand



Young men in the economy segment

Target group

Men middle and upper-middle class segment


Fashionable  Ready to wear clothing for the economy class

SWOT  Analysis


1. It is the first pan-India economy brand created for the underserved  semi-rural and rural markets.

2. The World Player range has vibrant clothing & accessories designed to retail at prices competitive to local or unorganized manufacturers.

3. World Player apparel spans the entire spectrum of fashionable apparel such as formal shirts and trousers to trendy t-shirts, casual shirts and jeans, besides occasion wear

4. The range also comprises daily wear accessories such as vests, briefs, belts, socks and handkerchiefs


1. Women clothing is not available with the brand

2. Advertising and brand visibility is lesser compared to leading global brands


1. More penetration of the brand in the rural and tier 2 cities of India
2. Deeper distribution model is being undertaken by the company to reach masses

3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring countries


1.other brands offer more styles and cuts

2. Similar products available in other brands thus switching cost is less

3. Threat from fake/duplicate imitations







The table above concludes the World Player SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to World Player. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: