SWOT Analysis of S Kumars Nationwide Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
S Kumars Nationwide Limited |
|
Parent company |
S. Kumars Nationwide Limited |
Category |
Apparel and accessories |
Sector |
|
Tagline/ slogan |
Clothiers to India today – the world tomorrow |
Usp |
A company with a long history into clothing |
S Kumars Nationwide Limited STP |
|
Segment |
Various segments |
Target group |
Upper class and middle class, various age groups from kids to old |
Positioning |
An Indian apparel and clothing brand looking to capture the world |
Product Portfolio |
|
Brands |
1. Belmonte |
S Kumars Nationwide Limited SWOT analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of S Kumars Nationwide Limited : 1. Brands at all price points capturing all segments of the organized market in India 2. Various clothing categories including uniform material, home furnishing n clothing are available under one brand. 5. Foreign brands have deep legacy and brand recall capturing mid to upper end of the market 6. Ability to leverage our several brands to across several geographies |
Weaknesses |
1. The brand has limited offerings for female apparel segment |
Opportunities |
1. Can diversify more into international fashion 2. Working to launch its home and luxury textiles section |
Threats |
1. Other brands offer more styles and cuts 2. Similar products available in other brands. 3. Local market also poses risk |
S Kumars Nationwide Limited Competition |
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Competitors |
Below are the 3 main S Kumars Nationwide Limited competitors : 1.Raymond 2.Arrow 3.Louis Phillipe |
The brandguide table above concludes the S Kumars Nationwide Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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