SWOT analysis of Aquascutum analyses the brand by its strengths, weaknesses, opportunities & threats. In Aquascutum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aquascutum to benchmark its business & performance as compared to the competitors. Aquascutum is one of the leading brands in the lifestyle and retail sector.
The table below lists the Aquascutum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aquascutum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Aquascutum Brand Analysis | |
---|---|
Parent Company |
YGM Trading |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Understated British Elegance |
USP |
Rich Heritage and British elegance |
Aquascutum STP | |
Segment |
People who want to make a brand statement with a British elegance |
Target Group |
Urban men and women from upper class |
Positioning |
Men and Women who wear luxurious clothes with a British touch. |
SWOT Analysis of Aquascutum | |
Aquascutum Strengths |
Below are the Strengths in the SWOT Analysis of Aquascutum: 1. The brand has a very rich history and heritage supplying jackets coats during the Crimean war. 5. The brand has over 100 stores all over the world |
Aquascutum Weaknesses |
Here are the weaknesses in the Aquascutum SWOT Analysis: 1 .The brand has major Administration issues in the UK as it has a small workforce |
Aquascutum Opportunities |
Following are the Opportunities in Aquascutum SWOT Analysis: 1. Due to Acquisition, Scope for expansion is maximized |
Aquascutum Threats |
The threats in the SWOT Analysis of Aquascutum are as mentioned: 1. Major Competition from brands like Burberry, Canali in the coat segment. 2. Increasing Raw material cost in the united kingdom. |
Aquascutum Competition | |
Aquascutum Competitors |
Below are the top 2 competitors of Aquascutum: 1.Burberry |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aquascutum. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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