Aquascutum SWOT Analysis, Competitors & USP

YGM Trading

Apparel and Accessories

Lifestyle and Retail

Understated British Elegance

Rich Heritage and British elegance

People who want to make a brand statement with a British elegance

Urban men and women from upper class

Men and Women who wear luxurious clothes with a British touch.

Below are the Strengths in the SWOT Analysis of Aquascutum:

1. The brand has a very rich history and heritage supplying jackets coats during the Crimean war.
2. The brand is very innovative and boasts of rich quality as they were the first brand in the world to launch the Waterproof jackets.
3. The brand is very famous for its “Custom-made designs” in coats and suits for men and women designed by designer Saville row.
4. The Brand has very rich clientele including the Prince of Wales, Sir Winston Churchill, and Margaret Thatcher.

5. The brand has over 100 stores all over the world

Here are the weaknesses in the Aquascutum SWOT Analysis:

1 .The brand has major Administration issues in the UK as it has a small workforce
2. Limited global penetration compared to other luxury brands

Following are the Opportunities in Aquascutum SWOT Analysis:

1. Due to Acquisition, Scope for expansion is maximized
2 .Exploring into different segments like corporate gift, sporting wear etc

The threats in the SWOT Analysis of Aquascutum are as mentioned:

1. Major Competition from brands like Burberry, Canali in the coat segment.

2. Increasing Raw material cost in the united kingdom.

Below are the top 2 competitors of Aquascutum:

1.Burberry
2.Canali