Aquascutum SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Aquascutum analyses the brand by its strengths, weaknesses, opportunities & threats. In Aquascutum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aquascutum to benchmark its business & performance as compared to the competitors. Aquascutum is one of the leading brands in the lifestyle and retail sector.

The table below lists the Aquascutum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aquascutum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aquascutum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aquascutum Brand Analysis
Parent Company

YGM Trading

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Understated British Elegance

USP

Rich Heritage and British elegance

Aquascutum STP
Segment

People who want to make a brand statement with a British elegance

Target Group

Urban men and women from upper class

Positioning

Men and Women who wear luxurious clothes with a British touch.

SWOT Analysis of Aquascutum
Aquascutum Strengths

Below are the Strengths in the SWOT Analysis of Aquascutum:

1. The brand has a very rich history and heritage supplying jackets coats during the Crimean war.
2. The brand is very innovative and boasts of rich quality as they were the first brand in the world to launch the Waterproof jackets.
3. The brand is very famous for its “Custom-made designs” in coats and suits for men and women designed by designer Saville row.
4. The Brand has very rich clientele including the Prince of Wales, Sir Winston Churchill, and Margaret Thatcher.

5. The brand has over 100 stores all over the world

Aquascutum Weaknesses

Here are the weaknesses in the Aquascutum SWOT Analysis:

1 .The brand has major Administration issues in the UK as it has a small workforce
2. Limited global penetration compared to other luxury brands

Aquascutum Opportunities

Following are the Opportunities in Aquascutum SWOT Analysis:

1. Due to Acquisition, Scope for expansion is maximized
2 .Exploring into different segments like corporate gift, sporting wear etc

Aquascutum Threats

The threats in the SWOT Analysis of Aquascutum are as mentioned:

1. Major Competition from brands like Burberry, Canali in the coat segment.

2. Increasing Raw material cost in the united kingdom.

Aquascutum Competition
Aquascutum Competitors

Below are the top 2 competitors of Aquascutum:

1.Burberry
2.Canali


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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