Bernshaw SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2247

SWOT analysis of Bernshaw analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bernshaw SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bernshaw to benchmark its business & performance as compared to the competitors and industry. Bernshaw is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bernshaw competitors and elaborates Bernshaw market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bernshaw SWOT, Competitors, Marketing STP & Brand analysis Table
Bernshaw Brand Analysis
Parent Company

Bernshaw Ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Creating stunning evening and partywear since 1945

USP

Contemporary dresses put across in the most modern way

Bernshaw STP
Segment

Women wanting to look beautiful and showcase their poise and confidence through their stunning clothes

Target Group

Women around the world with all different shapes and sizes with high purchasing power

Positioning

Making dresses worn by the celebrities affordable for everyone

Bernshaw SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bernshaw. Strengths are:

1. Established Brand Name and high product quality
2. Favored by celebrities world over
3. Extremely famous for their evening wear
4. Selling their dresses in the most high profile stores like Harrods and Selfridges

5. Having a wide range of products to offer – new and improved collections at all times

Weaknesses

Here are the weaknesses in the Bernshaw SWOT Analysis:

1.Has not been able to reach the likes of Versace and Chanel in evening wear
2.Limited brand awareness as advertising and marketing is lesser

Opportunities

Following are the Opportunities in Bernshaw SWOT Analysis:

1.Creating dresses which are seen in Hollywood films and worn by some of the most influential people at affordable rates
2.They can expand into all the unexplored markets
3.More aggressive promotions

Threats

The threats in the SWOT Analysis of Bernshaw are as mentioned:

1.Compeititors which have a better and a more prestigious name in the market
2.Their niche set might be a bit unhappy with the likes of their dresses being sold at lower prices
3.Brand loyalty of their celebrity segment towards other higher brands

Bernshaw Competition
Competitors

Below are the top 3 Bernshaw competitors:

1.Versace
2.Christian Dior
3.Dolce and Gabbana

The brandguide table above concludes the Bernshaw SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bernshaw. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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