Bogner SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1594

SWOT Analysis of Bogner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Willy Bogner, Jr


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Fashion that rejuvenates elegance


Dynamism, modern and refined comfort along with high quality



People from different places of the world having a taste for chic and comfortable fashion

Target Group

People with high purchasing power and a classy attitude


Unique combination of high innovation ,functional  perfection and a chic yet classy look

SWOT Analysis


1. They have expanded in all possible areas of retail
2. Have become a high established brand all around the world
3.They are a perfect global lifestyle brand and endorsed by celebrities who match the brands image

4. Respecting the environment and taking up a stand to be ecologically friendly and to have sustainable production

5.60 stores around the World of which 12 are own stores 48 are franchisee stores  plus 9 outlet stores, these are present in about 35 different countries

6. Customer base- 6500 dealers worldwide including licenses for perfumes, eyes etc


1.Being in all the different retail markets they can’t concentrate on one alone
2.Small workforce means limited growth as compared to retail giants


1. Fascination for comfortable sports fashion wear
2.Entering into the land of movies and film festivals
3.Expand into more categories of apparel  leaving behind the sporty tag

4. Futuristic and innovative fashionable apparel into emerging economies as well


1.Other brands targeting the same target groups especially the innumerable perfume brands in the market
2.Brands who have a more established name in the market relating to their chic and sporty Bogner women clothes



1. Burlington

The table above concludes the Bogner SWOT analysis along with its marketing and brand parameters.


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