Camalgori SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2344

SWOT Analysis of Camalgori with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Ensemble S.R.L.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Creativity, Quality and Harmony


Perfectly blended Italian fabrics mixed with advanced and innovative designs

Camalgori STP


People interested in specialized and exciting couture

Target Group

Individuals with a stylish attitude and high purchasing power


Elegant clothes with a  contemporary feel ,always in line with the continual changes in the world of fashion

Camalgori SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Camalgori :

1. Established brand image in Europe
2. Trying to meet the requirements of the changing markets

3.Camalgori collection has been distributed in boutiques worldwide since the last 12 years

4.Italian fashion with a chic and modern attitude

5.They have their presence in Japan, China, USA, Korea, Taiwan and other eastern countries


1.Have not been able to establish their online retail well
2.Do not have presence in a lot of countries reducing their customer base


1.Expansion into segments other than clothes like perfumes , watches etc.
2.Online retail gaining a large amount of importance
3.Global expansion and acquisitions in non European countries


1.Competitors who have much more global presence
2.Economic downturn has an effect on their presence in USA
3.Price wars with other brands in similar segments

Camalgori Competition


Below are the 3 main Camalgori competitors :

1.Miu Miu
2.Fratelli Corneliani


The brandguide table above concludes the Camalgori SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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