Bisou Bisou SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1655

SWOT analysis of Bisou Bisou analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bisou Bisou is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bisou Bisou competitors and elaborates Bisou Bisou segmentation, targeting, positioning & USP.

Bisou Bisou

Parent Company

Bisou Bisou (Michele Bohbot)


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Give a kiss, just a kiss


A stylish brand created to give a French flair to the average American style

Bisou Bisou STP


The shoppers who flock to this shop are influenced by art and architecture, rock and indie music as well as the DIY(Do it yourself) trend to take control of your own fashion.

Target Group

Men and women of ages 20s to 50s, with high spending levels.


Bisou Bisou is known for their bright and eclectic prints which are beautifully translated in our current ethnic trend

Bisou Bisou SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bisou Bisou. Strengths are:

1.  Bisou Bisou offers bright and eclectic prints which are have an ethnic trend

2. This brand has collections perfect for future fashion designers, musicians and artists.

3. It has brought Paris street fashion to American women.

4.  Designer and CEO, Michele Bohbot was recognized as the “Best Contemporary Designer”

5. She was also honored as one of “The Leading Women Entrepreneurs of the World.”


Here are the weaknesses in the Bisou Bisou SWOT Analysis:

1.The brand does not resonate well  with people looking forward to high end apparel
2. Limited brand visibility and less advertising compared to other brands
3. Global penetration and reach is lesser


Following are the Opportunities in Bisou Bisou SWOT Analysis:

1.The brand can upgrade to high end premium fashion .
2. After collaboration with other brands, the brand hopes to make fashion more affordable.
3.More advertising and marketing would increase visibility
4. Global expansion would help the brand grow worldwide


The threats in the SWOT Analysis of Bisou Bisou are as mentioned:

1.The brand faces threat from other competitive everyday brands in terms of pricing as well as availability.
2. The customers have a higher bargaining power and low switching costs.

Bisou Bisou Competition


Below are the top 3 Bisou Bisou competitors:

1.Banana Republic

2. Lee Cooper

3.American Eagle Outfitters

The brandguide table above concludes the Bisou Bisou SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Bisou Bisou. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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