ET Vous SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2354

SWOT Analysis of ET Vous with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ET Vous

Parent Company



Apparel, Home-ware and accessories


Lifestyle and Retail

Tagline/ Slogan

Makes Fashion sense


Structured dresses and smart formal trousers make up key pieces of the Et Vous collection, exclusive to Matalan



Family and people looking for everything under one roof.

Target Group

Families looking for the latest styles and fashionall in one shop.


Latest styles and fashion at best price

ET Vous SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ET Vous :

1.Properly arranged stores and products. With designated areas of men, women, and children.

2. Broad range of products and designs.

3. Wide range in terms of design, and quality. Unique products for each generation.

4. Good value for money products


1. Sometimes products lack originality in style trends which is important for a customer. That is company does not follow the standard style trends

2. Some range or products are expensive for people to buy
3. Limited global reach and branding as advertising is lesser compared to leading apparel brands


1. To display products in a more contemporary environment for all range of products.
2. To keep increasing in terms of fashion while retaining its appeal to family target audience
3. Increase global reach through tie-ups and marketing


1. Local market may offer similar product with less price by compromising on quality
2. Out-of-town format means there are fewer passers-by and therefore less potential for using small accessories items to drive footfall or to encourage impulse purchases

ET Vous Competition


Below are the 5 main ET Vous competitors :

1. Marks & Spencer


3. Nicole Miller

4. Primark

5. Peacock

The brandguide table above concludes the ET Vous SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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