Courreges SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Courreges analyses the brand by its strengths, weaknesses, opportunities & threats. In Courreges SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Courreges to benchmark its business & performance as compared to the competitors. Courreges is one of the leading brands in the lifestyle and retail sector.

The table below lists the Courreges SWOT (Strengths, Weaknesses, Opportunities, Threats), top Courreges competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Courreges SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Courreges Brand Analysis
Parent Company

Andre courreges

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Optimism is still available

USP

Bright acid colors and geometrical designs

Courreges STP
Segment

Middle aged people

Target Group

Trendy women looking for high end and quality fashion.

Positioning

Simple, fresh and lively designs of sixties

SWOT Analysis of Courreges
Courreges Strengths

Below are the Strengths in the SWOT Analysis of Courreges:

1.Launched  plastic skirts and jackets, angular seaming, crash helmets, white boots, and goggles which are built instead of designing them through ‘Space Age’ collection

2. Different concept in terms of shape of the dresses which is either squares, trapezoid, triangles

3. One of the popular and unique brand

4. Product differentiation in footwear, perfumes, handbags, accessories, swimsuits, sweater pants, parkas, tennis dresses, beach clothes and mechanic-style coveralls

5. Autonomy of Brands and with experienced management with clear understanding of industry drivers.

6. Strong sales momentum with good quality, fashion and pricing

Flexible production and distribution model

Courreges Weaknesses

Here are the weaknesses in the Courreges SWOT Analysis:

1.Small size and aggressive competition from big companies could reduce growth in future

2. Penetration outside Europe would make its earning dependent on foreign exchange rates.

3. Show progress and penetration and dependence on third party manufacturers

Courreges Opportunities

Following are the Opportunities in Courreges SWOT Analysis:

1. Increasing brand awareness should support fast-growing sales
2. Its small size and lower starting base than competitors could allow superior earning momentum in the next few years

3. Relatively low penetration of the global market support scope of superior sales growth prospects in the long term
4. Whole-sale growth potential is under-represented outside Italy

Courreges Threats

The threats in the SWOT Analysis of Courreges are as mentioned:

1. Product can be copied by high street retailers

2. Change in customer attitude would affect long term growth.

3. External and internal global factors like tax rate, inflation affects consumer buying behaviour

4. Unexpected cost increases of the raw material and production cost

Courreges Competition
Courreges Competitors

Below are the top 2 competitors of Courreges:

1. Generation

2.  InBlue


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Courreges. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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