Courreges SWOT Analysis, Competitors & USP
SWOT analysis of Courreges analyses the brand by its strengths, weaknesses, opportunities & threats. In Courreges SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Courreges to benchmark its business & performance as compared to the competitors. Courreges is one of the leading brands in the lifestyle and retail sector.
The table below lists the Courreges SWOT (Strengths, Weaknesses, Opportunities, Threats), top Courreges competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Courreges Brand Analysis | |
|---|---|
| Parent Company |
Andre courreges |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Optimism is still available |
| USP |
Bright acid colors and geometrical designs |
| Courreges STP | |
| Segment |
Middle aged people |
| Target Group |
Trendy women looking for high end and quality fashion. |
| Positioning |
Simple, fresh and lively designs of sixties |
| SWOT Analysis of Courreges | |
| Courreges Strengths |
Below are the Strengths in the SWOT Analysis of Courreges: 1.Launched plastic skirts and jackets, angular seaming, crash helmets, white boots, and goggles which are built instead of designing them through ‘Space Age’ collection 2. Different concept in terms of shape of the dresses which is either squares, trapezoid, triangles 3. One of the popular and unique brand 4. Product differentiation in footwear, perfumes, handbags, accessories, swimsuits, sweater pants, parkas, tennis dresses, beach clothes and mechanic-style coveralls 5. Autonomy of Brands and with experienced management with clear understanding of industry drivers. 6. Strong sales momentum with good quality, fashion and pricing Flexible production and distribution model |
| Courreges Weaknesses |
Here are the weaknesses in the Courreges SWOT Analysis: 1.Small size and aggressive competition from big companies could reduce growth in future 2. Penetration outside Europe would make its earning dependent on foreign exchange rates. 3. Show progress and penetration and dependence on third party manufacturers |
| Courreges Opportunities |
Following are the Opportunities in Courreges SWOT Analysis: 1. Increasing brand awareness should support fast-growing sales 3. Relatively low penetration of the global market support scope of superior sales growth prospects in the long term |
| Courreges Threats |
The threats in the SWOT Analysis of Courreges are as mentioned: 1. Product can be copied by high street retailers 2. Change in customer attitude would affect long term growth. 3. External and internal global factors like tax rate, inflation affects consumer buying behaviour 4. Unexpected cost increases of the raw material and production cost |
| Courreges Competition | |
| Courreges Competitors |
Below are the top 2 competitors of Courreges: 1. Generation 2. InBlue |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Courreges. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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