Jaquet Droz SWOT Analysis, Competitors & USP

The Swatch group

Watches and Accessories

Lifestyle and Retail

Swiss Fine Watchmaking since 1738

Craft fully decorated unique high-end jewellery watches

Luxury Watches for men and women

High Income

Jewellery watches with unique craftsmanship

Below are the Strengths in the SWOT Analysis of Jaquet Droz:

1. The Brand has a unique image of being a jewellery watch brand with unique craftsmanship in its watches

2. Ability to create custom dial designs to meet its enthusiastic clients’ requirements
3. The brand has partnered and sponsored unique cultural events that are synonymous with its brand image
4. Part of the Swatch group that has 28,000 employees across 50 countries

Here are the weaknesses in the Jaquet Droz SWOT Analysis:

1. The brand presence across the globe is fairly limited

2. Limited market share growth due to competition

Following are the Opportunities in Jaquet Droz SWOT Analysis:

1. The brand can increase its presence across the world by increasing its limited distribution network

2. Luxury segment across developing economies has provided many growth opportunities
3. Special offers for business tycoons and sponsorships of events to increase visibility

The threats in the SWOT Analysis of Jaquet Droz are as mentioned:

1. High competition in the luxury market in terms of price as well as presence
2. Competing jewellery watch making brand Cartier has a higher presence and brand image as compared to Jaquet Droz
3. Presence of many brands means high probability to brand switching

Below are the top 3 competitors of Jaquet Droz:

1. Cartier
2. Rolex
3. Omega