Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Jaquet Droz analyses the brand by its strengths, weaknesses, opportunities & threats. In Jaquet Droz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Jaquet Droz to benchmark its business & performance as compared to the competitors. Jaquet Droz is one of the leading brands in the lifestyle and retail sector.
The table below lists the Jaquet Droz SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jaquet Droz competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Jaquet Droz:
1. The Brand has a unique image of being a jewellery watch brand with unique craftsmanship in its watches
2. Ability to create custom dial designs to meet its enthusiastic clients’ requirements 3. The brand has partnered and sponsored unique cultural events that are synonymous with its brand image 4. Part of the Swatch group that has 28,000 employees across 50 countries
Jaquet Droz Weaknesses
Here are the weaknesses in the Jaquet Droz SWOT Analysis:
1. The brand presence across the globe is fairly limited
2. Limited market share growth due to competition
Jaquet Droz Opportunities
Following are the Opportunities in Jaquet Droz SWOT Analysis:
1. The brand can increase its presence across the world by increasing its limited distribution network
2. Luxury segment across developing economies has provided many growth opportunities 3. Special offers for business tycoons and sponsorships of events to increase visibility
Jaquet Droz Threats
The threats in the SWOT Analysis of Jaquet Droz are as mentioned:
1. High competition in the luxury market in terms of price as well as presence 2. Competing jewellery watch making brand Cartier has a higher presence and brand image as compared to Jaquet Droz 3. Presence of many brands means high probability to brand switching
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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