Jaquet Droz SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Jaquet Droz analyses the brand by its strengths, weaknesses, opportunities & threats. In Jaquet Droz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jaquet Droz to benchmark its business & performance as compared to the competitors. Jaquet Droz is one of the leading brands in the lifestyle and retail sector.

The table below lists the Jaquet Droz SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jaquet Droz competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Jaquet Droz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jaquet Droz Brand Analysis
Parent Company

The Swatch group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Swiss Fine Watchmaking since 1738

USP

Craft fully decorated unique high-end jewellery watches

Jaquet Droz STP
Segment

Luxury Watches for men and women

Target Group

High Income

Positioning

Jewellery watches with unique craftsmanship

SWOT Analysis of Jaquet Droz
Jaquet Droz Strengths

Below are the Strengths in the SWOT Analysis of Jaquet Droz:

1. The Brand has a unique image of being a jewellery watch brand with unique craftsmanship in its watches

2. Ability to create custom dial designs to meet its enthusiastic clients’ requirements
3. The brand has partnered and sponsored unique cultural events that are synonymous with its brand image
4. Part of the Swatch group that has 28,000 employees across 50 countries

Jaquet Droz Weaknesses

Here are the weaknesses in the Jaquet Droz SWOT Analysis:

1. The brand presence across the globe is fairly limited

2. Limited market share growth due to competition

Jaquet Droz Opportunities

Following are the Opportunities in Jaquet Droz SWOT Analysis:

1. The brand can increase its presence across the world by increasing its limited distribution network

2. Luxury segment across developing economies has provided many growth opportunities
3. Special offers for business tycoons and sponsorships of events to increase visibility

Jaquet Droz Threats

The threats in the SWOT Analysis of Jaquet Droz are as mentioned:

1. High competition in the luxury market in terms of price as well as presence
2. Competing jewellery watch making brand Cartier has a higher presence and brand image as compared to Jaquet Droz
3. Presence of many brands means high probability to brand switching

Jaquet Droz Competition
Jaquet Droz Competitors

Below are the top 3 competitors of Jaquet Droz:

1. Cartier
2. Rolex
3. Omega


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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