Cutter and Buck SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2152

SWOT analysis of Cutter and Buck analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cutter and Buck is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Cutter and Buck competitors and elaborates Cutter and Buck segmentation, targeting, positioning & USP.

Cutter and Buck

Parent Company

New Wave Group AB


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

Enduring classics; Legendary Style


Innovative ,Premier and Legendary sports look along with the high fashion feel

Cutter and Buck STP


Those who have a simple yet active lifestyle and want to look fashionable while doing all of it

Target Group

People having medium to high purchasing power who love high quality and classic looks


Superb and timeless brand used by people having a carefree attitude

Cutter and Buck SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cutter and Buck. Strengths are:

1.Leaders in the Golf Apparel market and well established brand in the sporty fashion market
2. Acquire and Develop branded merchandise for corporate profiling as well as consumer markets
3. Use the best fabrics and trims, classic styling, and a wide range of colors to create clothing that looks and performs impeccably.
4. Social and environment friendly organization with a special emphasis on sustainability due to today’s ever growing problems

5.Cutter and Buck apparel are sponsors for various sport tournaments  eg: NFL, MLB and feature logos of different teams along with specially made T- shirts for collegiate teams

6. Influential people like Bill Clinton wear Cutter and Buck apparel and accessories


Here are the weaknesses in the Cutter and Buck SWOT Analysis:

1.Since they have tried to expand into so many markets have lost their niche of Sports Apparel
2.Brand awareness is limited across the world
3.Presence of other international brands and hence high brand switching


Following are the Opportunities in Cutter and Buck SWOT Analysis:

1.Agressive marketing and promotion strategies should be used to get more visibility for the brand
2.Try and expand into the unexplored  international markets
3.Online Retail


The threats in the SWOT Analysis of Cutter and Buck are as mentioned:

1.Many new companies coming into the line of Corporate Apparel at even cheaper rates
2.No brand loyalty towards them as such since they aren’t a part of any major segment and more of a mass appealer
3.Changing consumer likes and perceptions

Cutter and Buck Competition


Below are the top 3 Cutter and Buck competitors:

3.Modern Amusement

The brandguide table above concludes the Cutter and Buck SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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