IZOD SWOT Analysis, Competitors & USP

IZOD SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of IZOD, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IZOD to benchmark its business & performance as compared to the competitors, and make strategic improvements. IZOD is one of the leading brands in the lifestyle and retail sector.

The article below lists the IZOD SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the IZOD SWOT Analysis:

SWOT Analysis of IZOD

For IZOD, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

IZOD Strengths

The strengths of IZOD looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of IZOD :

1. The brand has over 200 stores all over the world and employs over 10000 people all over the world.
2. The brand is a leader in fashion-forward sportswear segment all over the world.
3. The brand is known for its polo’s and especially the crest logo, which is very famous.
4. The brand has rich association in the past and has produced clothes with designers like Bernard Lacoste

5. The brand has a rich clientele which include late American President John .F. Kennedy, Bing Crosby, Dwight Eisenhower

6. The brand has been always involved in sports activities and sponsored many tournaments, and currently sponsoring the Indy car 500 series

IZOD Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the IZOD SWOT Analysis:

1.The brand has not established itself in the e-commerce arena that well
2.The brand has too much focus on polo wear, where it has lost out market share on other kinds of apparel

IZOD Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in IZOD SWOT Analysis:

1.Since the brand is involved in sports, it can enter the league of producing sports equipment’s in golf
2.Expansion into the south –east Asian countries where the demand of Izod products are relatively higher

IZOD Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of IZOD are as mentioned:

1.Existing competition from Brands like Ralph Lauren, Paul and Shark in the segment is growing day by day
2.Rising Raw material costs in the USA can be a pricing issue

IZOD Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of IZOD:

1.Gant USA
2.Ralph Lauren
3.Lacoste

Hence this concludes the IZOD SWOT analysis.

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About IZOD

IZOD Overview
Parent Company	Philips-Van Huesen
Category	Apparel and accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	IZOD is color
USP	The perfect blend of form, function & fashion. Its polished causal appeal reveals a comfortable and relaxed attitude
IZOD STP
Segmentation	People who want to wear rich –energetic clothes with a rich element of sportish touch to their apparel.
Target Market	Men and women who have semi-high purchasing power and an avid sports fan, who like to show a status symbol through their apparel.
Positioning	A stylish brand with a sporty look  which people can wear in an affordable price.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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