IZOD SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of IZOD analyses the brand by its strengths, weaknesses, opportunities & threats. In IZOD SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IZOD to benchmark its business & performance as compared to the competitors. IZOD is one of the leading brands in the lifestyle and retail sector.

The table below lists the IZOD SWOT (Strengths, Weaknesses, Opportunities, Threats), top IZOD competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

IZOD SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IZOD Brand Analysis
Parent Company

Philips-Van Huesen
Category

Apparel and accessories
Sector

Lifestyle and Retail
Tagline/ Slogan

IZOD is color
USP

The perfect blend of form, function & fashion. Its polished causal appeal reveals a comfortable and relaxed attitude
IZOD STP
Segment

People who want to wear rich –energetic clothes with a rich element of sportish touch to their apparel.
Target Group

Men and women who have semi-high purchasing power and an avid sports fan, who like to show a status symbol through their apparel.
Positioning

A stylish brand with a sporty look  which people can wear in an affordable price.
SWOT Analysis of IZOD
IZOD Strengths

Below are the Strengths in the SWOT Analysis of IZOD:

1. The brand has over 200 stores all over the world and employs over 10000 people all over the world.
2. The brand is a leader in fashion-forward sportswear segment all over the world.
3. The brand is known for its polo’s and especially the crest logo, which is very famous.
4. The brand has rich association in the past and has produced clothes with designers like Bernard Lacoste

5. The brand has a rich clientele which include late American President John .F. Kennedy, Bing Crosby, Dwight Eisenhower

6. The brand has been always involved in sports activities and sponsored many tournaments, and currently sponsoring the Indy car 500 series
IZOD Weaknesses

Here are the weaknesses in the IZOD SWOT Analysis:

1.The brand has not established itself in the e-commerce arena that well
2.The brand has too much focus on polo wear, where it has lost out market share on other kinds of apparel
IZOD Opportunities

Following are the Opportunities in IZOD SWOT Analysis:

1.Since the brand is involved in sports, it can enter the league of producing sports equipment’s in golf
2.Expansion into the south –east Asian countries where the demand of Izod products are relatively higher
IZOD Threats

The threats in the SWOT Analysis of IZOD are as mentioned:

1.Existing competition from Brands like Ralph Lauren, Paul and Shark in the segment is growing day by day
2.Rising Raw material costs in the USA can be a pricing issue
IZOD Competition
IZOD Competitors

Below are the top 3 competitors of IZOD:

1.Gant USA
2.Ralph Lauren
3.Lacoste


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IZOD. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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