Anna Osmushkina SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1224

SWOT Analysis of Anna Osmushkina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anna Osmushkina

Parent Company

Anna Osmushkina


Apparel and Accessories


Lifestyle and retail

Tagline/ Slogan

Woman Rules the World


Anna Osmushkina- Most authoritative and Leading Baltic Couturier




Target Group

Fashion Conscious and Premium Men’s and Women’s Wear


Stylish and Elite

SWOT Analysis


1. Famous designer Anna Osmushkina as the Brand ambassador
2. Strong presence in Europe
3. Innovative designs from an established fashion house

4. Good brand presence in the European markets


1.The brand portfolio is small compared to other international brands
2.Limited brand awareness as compared to a few other premium apparel bands


1.Increasing Disposable income in emerging countries and hence an opportunity to expand
2.To increase its digital presence to increase the visibility of the brand around the globe
3. More number to stores and online shopping experience


1.Intense competition in the luxury market
2.Easy Substitutes available

3.Imitation of designs and fake products affects brand



1.Agnes B.
2.Anna Sui
3.Armani Exchange

The table above concludes the Anna Osmushkina SWOT analysis along with its marketing and brand parameters.


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