Aeffe SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3237

SWOT analysis of Aeffe analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aeffe is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Aeffe competitors and elaborates Aeffe segmentation, targeting, positioning & USP.

Aeffe s.p.A

Parent Company

Aeffe s.p.A


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Cheap and Chic


House of Premium Multi-Brands

Aeffe STP


Premium apaprel

Target Group

Full market Coverage with many fashion brands under its label


Premium Brand with High Fashion Labels

Aeffe SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aeffe. Strengths are:

1. Strong Brand positioning with parent brands and subsidiary brands with strong brand recall and outlets all over the world
2. Has more than 5000 multi-brands outlets worldwide                                                                                 
3. Strong Portfolio of products
4. Operates in various countries viz.  France, Italy, Japan, Russian Federation, the UK and the US


Here are the weaknesses in the Aeffe SWOT Analysis:

1.Has to invest huge money for protection of the brand image
2.The parent brand may lose sheen due to strong substitute brands


Following are the Opportunities in Aeffe SWOT Analysis:

1.To expand in emerging markets as the disposable income in these countries is increasing
2.To include more luxury brands under its name to dominate the market space i.e. become a market leader


The threats in the SWOT Analysis of Aeffe are as mentioned:

1.Intense Competition
2.Substitutes are easily available
3.A slow down in economy

Aeffe Competition


1. Antichi Pellettieri s.p.A
2. Meganesuper Co.Ltd.
3. Krizia s.p.A.
4. Dolce & Gabbana S.r.l.
5. Diesel s.p.A.

The brandguide table above concludes the Aeffe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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