Aeffe SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2567

SWOT Analysis of Aeffe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aeffe s.p.A

Parent Company

Aeffe s.p.A


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Cheap and Chic


House of Premium Multi-Brands



Premium apaprel

Target Group

Full market Coverage with many fashion brands under its label


Premium Brand with High Fashion Labels

SWOT Analysis


1. Strong Brand positioning with parent brands and subsidiary brands with strong brand recall and outlets all over the world
2. Has more than 5000 multi-brands outlets worldwide                                                                                 
3. Strong Portfolio of products
4. Operates in various countries viz.  France, Italy, Japan, Russian Federation, the UK and the US


1.Has to invest huge money for protection of the brand image
2.The parent brand may lose sheen due to strong substitute brands


1.To expand in emerging markets as the disposable income in these countries is increasing
2.To include more luxury brands under its name to dominate the market space i.e. become a market leader


1.Intense Competition
2.Substitutes are easily available
3.A slow down in economy



1. Antichi Pellettieri s.p.A
2. Meganesuper Co.Ltd.
3. Krizia s.p.A.
4. Dolce & Gabbana S.r.l.
5. Diesel s.p.A.

The table above concludes the Aeffe SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Aeffe. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: