Aeffe SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3190
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SWOT Analysis of Aeffe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aeffe s.p.A

Parent Company

Aeffe s.p.A

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Cheap and Chic

USP

House of Premium Multi-Brands

Aeffe STP

Segment

Premium apaprel

Target Group

Full market Coverage with many fashion brands under its label

Positioning

Premium Brand with High Fashion Labels

Aeffe SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aeffe. Strengths are:

1. Strong Brand positioning with parent brands and subsidiary brands with strong brand recall and outlets all over the world
2. Has more than 5000 multi-brands outlets worldwide                                                                                 
3. Strong Portfolio of products
4. Operates in various countries viz.  France, Italy, Japan, Russian Federation, the UK and the US

Weaknesses

Here are the weaknesses of Aeffe :

1.Has to invest huge money for protection of the brand image
2.The parent brand may lose sheen due to strong substitute brands

Opportunities

Following are the Opportunities of Aeffe :

1.To expand in emerging markets as the disposable income in these countries is increasing
2.To include more luxury brands under its name to dominate the market space i.e. become a market leader

Threats

The threats of Aeffe are as mentioned :

1.Intense Competition
2.Substitutes are easily available
3.A slow down in economy

Aeffe Competition

Competitors

1. Antichi Pellettieri s.p.A
2. Meganesuper Co.Ltd.
3. Krizia s.p.A.
4. Dolce & Gabbana S.r.l.
5. Diesel s.p.A.



The brandguide table above concludes the Aeffe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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