Aeffe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Aeffe SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Aeffe, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aeffe to benchmark its business & performance as compared to the competitors, and make strategic improvements. Aeffe is one of the leading brands in the lifestyle and retail sector.

The article below lists the Aeffe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aeffe SWOT Analysis:

SWOT Analysis of Aeffe

For Aeffe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aeffe Strengths

The strengths of Aeffe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aeffe :

1. Strong Brand positioning with parent brands and subsidiary brands with strong brand recall and outlets all over the world
2. Has more than 5000 multi-brands outlets worldwide                                                                                 
3. Strong Portfolio of products
4. Operates in various countries viz.  France, Italy, Japan, Russian Federation, the UK and the US

Aeffe Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aeffe SWOT Analysis:

1.Has to invest huge money for protection of the brand image
2.The parent brand may lose sheen due to strong substitute brands

Aeffe Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aeffe SWOT Analysis:

1.To expand in emerging markets as the disposable income in these countries is increasing
2.To include more luxury brands under its name to dominate the market space i.e. become a market leader

Aeffe Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aeffe are as mentioned:

1.Intense Competition
2.Substitutes are easily available
3.A slow down in economy

Hence this concludes the Aeffe SWOT analysis.

Continue reading more about the brand/company.

About Aeffe

Aeffe Overview
Parent Company

Aeffe s.p.A


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Cheap and Chic


House of Premium Multi-Brands

Aeffe STP

Premium apaprel

Target Market

Full market Coverage with many fashion brands under its label


Premium Brand with High Fashion Labels

Aeffe Competitors 1. Antichi Pellettieri s.p.A
2. Meganesuper Co.Ltd.
3. Krizia s.p.A.
4. Dolce & Gabbana S.r.l.
5. Diesel s.p.A.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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