Aeffe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Aeffe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aeffe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aeffe to benchmark its business & performance as compared to the competitors and industry. Aeffe is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aeffe competitors and includes Aeffe target market, segmentation, positioning & Unique Selling Proposition (USP).

Aeffe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aeffe Brand Analysis
Parent Company

Aeffe s.p.A


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Cheap and Chic


House of Premium Multi-Brands

Aeffe STP
Aeffe Segmentation

Premium apaprel

Aeffe Target Market

Full market Coverage with many fashion brands under its label

Aeffe Positioning

Premium Brand with High Fashion Labels

Aeffe SWOT Analysis
Aeffe Strengths

Below are the Strengths in the SWOT Analysis of Aeffe:

1. Strong Brand positioning with parent brands and subsidiary brands with strong brand recall and outlets all over the world
2. Has more than 5000 multi-brands outlets worldwide                                                                                 
3. Strong Portfolio of products
4. Operates in various countries viz.  France, Italy, Japan, Russian Federation, the UK and the US

Aeffe Weaknesses

Here are the weaknesses in the Aeffe SWOT Analysis:

1.Has to invest huge money for protection of the brand image
2.The parent brand may lose sheen due to strong substitute brands

Aeffe Opportunities

Following are the Opportunities in Aeffe SWOT Analysis:

1.To expand in emerging markets as the disposable income in these countries is increasing
2.To include more luxury brands under its name to dominate the market space i.e. become a market leader

Aeffe Threats

The threats in the SWOT Analysis of Aeffe are as mentioned:

1.Intense Competition
2.Substitutes are easily available
3.A slow down in economy

Aeffe Competition
Competitors 1. Antichi Pellettieri s.p.A
2. Meganesuper Co.Ltd.
3. Krizia s.p.A.
4. Dolce & Gabbana S.r.l.
5. Diesel s.p.A.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aeffe. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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