Rohit Bal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Rohit Bal analyses the brand by its strengths, weaknesses, opportunities & threats. In Rohit Bal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rohit Bal to benchmark its business & performance as compared to the competitors. Rohit Bal is one of the leading brands in the lifestyle and retail sector.

The table below lists the Rohit Bal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rohit Bal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Rohit Bal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rohit Bal Brand Analysis
Parent Company

Rohit Bal


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



International designer wear with an Indian touch.

Rohit Bal STP

Fashion conscious men and women

Target Group

Urban upper class men and women


Premium custom made designer wear.

SWOT Analysis of Rohit Bal
Rohit Bal Strengths

Below are the Strengths in the SWOT Analysis of Rohit Bal:

1. Rohit Bal’s fame as an accomplished designer world-wide with privileged clientele including many famous celebrities
2. The brand believes in high amount of customization which is a proof of its exclusivity.
3. The brand has showcased its collections in many international events which has given it an international acclaim.

Rohit Bal Weaknesses

Here are the weaknesses in the Rohit Bal SWOT Analysis:

1.The brand has not been able to sell merchandise directly in international markets even after it being acclaimed as major brand.
2. Low brand presence has been a major problem as it is having multiple stores in only 2 cities in India.

Rohit Bal Opportunities

Following are the Opportunities in Rohit Bal SWOT Analysis:

1. The brand can move to selling merchandise online which is a major highlight in the retail industry.
2. The brand can improve its presence in India by first opening up stores in all Indian major cities (only present in 2 cities) and then try to foray into emerging pockets.

Rohit Bal Threats

The threats in the SWOT Analysis of Rohit Bal are as mentioned:

1. The foray of several Indian designers in the same segment is a major competition to the brand.
2. Opening up of FDI in India has led to the introduction of western designer brands which have a world-wide influence

Rohit Bal Competition
Rohit Bal Competitors

Below are the top 2 competitors of Rohit Bal:

1. Manish Arora.
2. Falfguni and Shane Peacock

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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