Rohit Bal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Rohit Bal

Apparel and Accessories

Lifestyle and Retail

Balance

International designer wear with an Indian touch.

Fashion conscious men and women

Urban upper class men and women

Premium custom made designer wear.

Below are the Strengths in the SWOT Analysis of Rohit Bal:

1. Rohit Bal’s fame as an accomplished designer world-wide with privileged clientele including many famous celebrities
2. The brand believes in high amount of customization which is a proof of its exclusivity.
3. The brand has showcased its collections in many international events which has given it an international acclaim.

Here are the weaknesses in the Rohit Bal SWOT Analysis:

1.The brand has not been able to sell merchandise directly in international markets even after it being acclaimed as major brand.
2. Low brand presence has been a major problem as it is having multiple stores in only 2 cities in India.

Following are the Opportunities in Rohit Bal SWOT Analysis:

1. The brand can move to selling merchandise online which is a major highlight in the retail industry.
2. The brand can improve its presence in India by first opening up stores in all Indian major cities (only present in 2 cities) and then try to foray into emerging pockets.

The threats in the SWOT Analysis of Rohit Bal are as mentioned:

1. The foray of several Indian designers in the same segment is a major competition to the brand.
2. Opening up of FDI in India has led to the introduction of western designer brands which have a world-wide influence

Below are the top 2 Rohit Bal competitors:

1. Manish Arora.
2. Falfguni and Shane Peacock