SWOT analysis of Rohit Bal analyses the brand by its strengths, weaknesses, opportunities & threats. In Rohit Bal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rohit Bal to benchmark its business & performance as compared to the competitors. Rohit Bal is one of the leading brands in the lifestyle and retail sector.
The table below lists the Rohit Bal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rohit Bal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Rohit Bal Brand Analysis | |
---|---|
Parent Company |
Rohit Bal |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Balance |
USP |
International designer wear with an Indian touch. |
Rohit Bal STP | |
Segment |
Fashion conscious men and women |
Target Group |
Urban upper class men and women |
Positioning |
Premium custom made designer wear. |
SWOT Analysis of Rohit Bal | |
Rohit Bal Strengths |
Below are the Strengths in the SWOT Analysis of Rohit Bal: 1. Rohit Bal’s fame as an accomplished designer world-wide with privileged clientele including many famous celebrities |
Rohit Bal Weaknesses |
Here are the weaknesses in the Rohit Bal SWOT Analysis: 1.The brand has not been able to sell merchandise directly in international markets even after it being acclaimed as major brand. |
Rohit Bal Opportunities |
Following are the Opportunities in Rohit Bal SWOT Analysis: 1. The brand can move to selling merchandise online which is a major highlight in the retail industry. |
Rohit Bal Threats |
The threats in the SWOT Analysis of Rohit Bal are as mentioned: 1. The foray of several Indian designers in the same segment is a major competition to the brand. |
Rohit Bal Competition | |
Rohit Bal Competitors |
Below are the top 2 competitors of Rohit Bal: 1. Manish Arora. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rohit Bal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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