Hesco Fashion SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1001

SWOT Analysis of Hesco Fashion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hesco Fashion

Parent Company

Hesco Fashion




Lifestyle and retail

Tagline/ Slogan

Hesco Fashion


Exclusive collections



Clothing and apparels for women

Target Group

Women interested in woven clothes


Owns and develops at the same time

SWOT Analysis


1.Leader in woven industry and specially bright colors

2.Has an exclusive collection

3.They own and develop the material design they sell

4.Handpicked raw material for best quality

5.Popular brand in the Netherlands and Europe


1.Brand famous only in Netherland hence limited global impact

2.Online presence restricted hence loses the internet savvy market


1.Expansion in international market

2.Growth in industry besides woven clothes
3. Fashion conscious people increasing with better purchasing power


1.Competition from other players

2.Consumer changing behavior with too many options available
3. Fake imitation and duplicate products



1.Ralph Lauren

2.Calvin Klein

The table above concludes the Hesco Fashion SWOT analysis along with its marketing and brand parameters.


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