Jennifer Lopez Beauty SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1704

SWOT Analysis of Jennifer Lopez Beauty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jennifer Lopez Beauty

Parent Company

Coty and JLo


Apparel and Accessories


Lifestyle and retail

Tagline/ Slogan

In the eye of the storm, I am Still Jennifer Lopez; Whatever you want to do, do it


Straight from the wardrobe of JLo



Cosmetics, fashion and perfumes

Target Group

People who are fashion centric and who are fan-followers of Jenifer Lopez.


Brand that is radiant and simply irresistible.

SWOT Analysis


1. It provides customers with the latest designs and fashion.

2. Customers who are fans of Jenifer Lopez buy the brand easily. It is famous world-wide.

3.Brand is as per economies of scale

4. The brand had very good geographic presence and very good strong distribution channel.


1. Despite high popularity, the brand availability is limited globally

3. The sale gets affected with the image of JLo. If there is a controversy associated with her people stop buying the products.


1. New product range and product line can help them to expand their business and diversify their customer base

2. Rise in popularity in online space
3. Tap the fan following globally


1. The brand will diminish as JLO diminishes. It shall be popular only till JLo is in news and is popular.

2. Competition from the international market and brands




2.Demi Lovato

The table above concludes the Jennifer Lopez Beauty SWOT analysis along with its marketing and brand parameters.


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