GianFranco Ferre SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1283

SWOT Analysis of GianFranco Ferre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GianFranco Ferre

Parent Company

Gianfranco FerréS.p.A.


Apparels and accessories


Lifestyle and retail

Tagline/ Slogan

The looks talent


Original and unique design



Fashion and apparel clothing for all sections of the society

Target Group

Families looking to buy apparels of one brand and looking for elegance and precision in what they buy.


Reinvented fashion and also a brand that positions itself as clothes that are well-shaped and powerfully feminine or masculine.

SWOT Analysis


1.Brand has the ability to recreate fashion

2.High turn-over of products

3.Trendy designs and fitting outfits for all sections of the people
4. Fashion designer is known as the architect of fashion
5. Has been recognized with several awards
6. Top apparel and clothing brand in Italy and European countries


1.Limited brand awareness as marketing is less compared to other brands

2.High brand switching due to many options leads to less customer loyalty


1.Becoming famous globally through expansion

2.Culture wise acceptance of the brand

3.Expansion of store outlets internationally


1.Competition from other players

2.Economic slowdown and fluctuations

3.Rise in production cost due to rise in cost of raw material

4.Change in consumer preferences




2.Dolce &Gabana



The table above concludes the GianFranco Ferre SWOT analysis along with its marketing and brand parameters.


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