Indigo Nation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Indigo Nation analyses the brand by its strengths, weaknesses, opportunities & threats. In Indigo Nation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indigo Nation to benchmark its business & performance as compared to the competitors. Indigo Nation is one of the leading brands in the lifestyle and retail sector.

The article below lists the Indigo Nation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Indigo Nation SWOT Analysis:

SWOT Analysis of Indigo Nation

For Indigo Nation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Indigo Nation Strengths

The strengths of Indigo Nation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Indigo Nation :

1.Strong presence of apparel manufacturer Indus League clothing

2. Presence in different online shops and national chain stores like shoppers stop, lifestyle etc.

3.Sports and film celebrities are the brand ambassadors

4. Customers get an opportunity to buy branded clothes with reasonable price as it falls in mid-price brand category
5. Good advertising and brand visibility through TVCs, print ads and OOH

Indigo Nation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Indigo Nation SWOT Analysis:

1.Tough to protect itself from fake imitation products using its brand label

2.Limited global presence as compared to popular apparel brands


Indigo Nation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Indigo Nation SWOT Analysis:

1.Product differentiation in women, kids clothing and accessories

2.Opportunity to explore in emerging countries

3.Franchising opportunity across various cities

Indigo Nation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Indigo Nation are as mentioned:

1.Other strong brands presence hence many options available for consumers

2. design can be easily copied by other local brands and available in the market at lower price with compromising on quality


Indigo Nation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Indigo Nation:

1. Zodiac
2.Park avenue
3.Van heusen

Hence this concludes the Indigo Nation SWOT analysis.

Continue reading more about the brand/company.

About Indigo Nation

Indigo Nation Overview
Parent Company

Indus League Clothing ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Young like that

USP

Quality is as good as the best which delivers value

Indigo Nation STP
Segmentation

Youth who are smart , cool and knows fashion well

Target Group

Young urban male

Positioning

Clothing experts for  a  modern man


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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