Indigo Nation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Indigo Nation analyses the brand by its strengths, weaknesses, opportunities & threats. In Indigo Nation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indigo Nation to benchmark its business & performance as compared to the competitors. Indigo Nation is one of the leading brands in the lifestyle and retail sector.

The table below lists the Indigo Nation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indigo Nation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Indigo Nation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Indigo Nation Brand Analysis
Parent Company

Indus League Clothing ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Young like that

USP

Quality is as good as the best which delivers value

Indigo Nation STP
Segment

Youth who are smart , cool and knows fashion well

Target Group

Young urban male

Positioning

Clothing experts for  a  modern man

SWOT Analysis of Indigo Nation
Indigo Nation Strengths

Below are the Strengths in the SWOT Analysis of Indigo Nation:

1.Strong presence of apparel manufacturer Indus League clothing

2. Presence in different online shops and national chain stores like shoppers stop, lifestyle etc.

3.Sports and film celebrities are the brand ambassadors

4. Customers get an opportunity to buy branded clothes with reasonable price as it falls in mid-price brand category
5. Good advertising and brand visibility through TVCs, print ads and OOH

Indigo Nation Weaknesses

Here are the weaknesses in the Indigo Nation SWOT Analysis:

1.Tough to protect itself from fake imitation products using its brand label

2.Limited global presence as compared to popular apparel brands

Indigo Nation Opportunities

Following are the Opportunities in Indigo Nation SWOT Analysis:

1.Product differentiation in women, kids clothing and accessories

2.Opportunity to explore in emerging countries

3.Franchising opportunity across various cities

Indigo Nation Threats

The threats in the SWOT Analysis of Indigo Nation are as mentioned:

1.Other strong brands presence hence many options available for consumers

2. design can be easily copied by other local brands and available in the market at lower price with compromising on quality

Indigo Nation Competition
Indigo Nation Competitors

Below are the top 3 competitors of Indigo Nation:

1. Zodiac
2.Park avenue
3.Van heusen


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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