Indigo Nation SWOT Analysis, Competitors & USP
SWOT analysis of Indigo Nation analyses the brand by its strengths, weaknesses, opportunities & threats. In Indigo Nation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Indigo Nation to benchmark its business & performance as compared to the competitors. Indigo Nation is one of the leading brands in the lifestyle and retail sector.
The table below lists the Indigo Nation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indigo Nation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Indigo Nation Brand Analysis | |
|---|---|
| Parent Company |
Indus League Clothing ltd |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Young like that |
| USP |
Quality is as good as the best which delivers value |
| Indigo Nation STP | |
| Segment |
Youth who are smart , cool and knows fashion well |
| Target Group |
Young urban male |
| Positioning |
Clothing experts for a modern man |
| SWOT Analysis of Indigo Nation | |
| Indigo Nation Strengths |
Below are the Strengths in the SWOT Analysis of Indigo Nation: 1.Strong presence of apparel manufacturer Indus League clothing 2. Presence in different online shops and national chain stores like shoppers stop, lifestyle etc. 3.Sports and film celebrities are the brand ambassadors 4. Customers get an opportunity to buy branded clothes with reasonable price as it falls in mid-price brand category |
| Indigo Nation Weaknesses |
Here are the weaknesses in the Indigo Nation SWOT Analysis: 1.Tough to protect itself from fake imitation products using its brand label 2.Limited global presence as compared to popular apparel brands |
| Indigo Nation Opportunities |
Following are the Opportunities in Indigo Nation SWOT Analysis: 1.Product differentiation in women, kids clothing and accessories 2.Opportunity to explore in emerging countries 3.Franchising opportunity across various cities |
| Indigo Nation Threats |
The threats in the SWOT Analysis of Indigo Nation are as mentioned: 1.Other strong brands presence hence many options available for consumers 2. design can be easily copied by other local brands and available in the market at lower price with compromising on quality |
| Indigo Nation Competition | |
| Indigo Nation Competitors |
Below are the top 3 competitors of Indigo Nation: 1. Zodiac |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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