Indigo Nation SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3333

SWOT analysis of Indigo Nation analyses the brand/company with its strengths, weaknesses, opportunities & threats. Indigo Nation is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Indigo Nation competitors and elaborates Indigo Nation segmentation, targeting, positioning & USP.

Indigo Nation

Parent Company

Indus League Clothing ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Young like that


Quality is as good as the best which delivers value

Indigo Nation STP


Youth who are smart , cool and knows fashion well

Target Group

Young urban male


Clothing experts for  a  modern man

Indigo Nation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indigo Nation. Strengths are:

1.Strong presence of apparel manufacturer Indus League clothing

2. Presence in different online shops and national chain stores like shoppers stop, lifestyle etc.

3.Sports and film celebrities are the brand ambassadors

4. Customers get an opportunity to buy branded clothes with reasonable price as it falls in mid-price brand category
5. Good advertising and brand visibility through TVCs, print ads and OOH


Here are the weaknesses in the Indigo Nation SWOT Analysis:

1.Tough to protect itself from fake imitation products using its brand label

2.Limited global presence as compared to popular apparel brands


Following are the Opportunities in Indigo Nation SWOT Analysis:

1.Product differentiation in women, kids clothing and accessories

2.Opportunity to explore in emerging countries

3.Franchising opportunity across various cities


The threats in the SWOT Analysis of Indigo Nation are as mentioned:

1.Other strong brands presence hence many options available for consumers

2. design can be easily copied by other local brands and available in the market at lower price with compromising on quality

Indigo Nation Competition


Below are the top 3 Indigo Nation competitors:

1. Zodiac
2.Park avenue
3.Van heusen

The brandguide table above concludes the Indigo Nation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Indigo Nation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: