Suashish Diamonds SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1179

SWOT Analysis of Suashish Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Suashish Diamonds

Parent Company

Suashish Diamonds


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

One world, real Life and natural diamonds


Using latest technology and creating diamonds by bringing enthusiasm, beauty and goodwill in a customer’s mind

Suashish Diamonds STP


Catering domestic and international through network of subsidiaries and partnerships

Target Group

High end retailers, subsidiaries and partners in Middle east Asia like China, Botswana


Expertise in their field of cutting, polishing and carving a diamond

Suashish Diamonds SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Suashish Diamonds :

1. The company is a sight holder of DTC UK and DTC Botswana and thus there’s a continuous supply of cutting and polishing diamonds to India and Botswana
2. Efficient use of resources
3. Bagged the prestigious award by as the second largest exported of Cut & Polished Diamonds
4. Good product line, excellent quality and hig variety


1. Less brand awareness since they are mostly dealing in B2B operations

2. Different type of political and economical problems being faced like the euro crisis affects operations


1. Huge growth in China, India, Middle east Asia since the purchasing power and the supply power both has increased rapidly
2.The company has huge scope of in penetrating in new and existing markets
3. Tie-ups and sponsorships of fashion events to enhance brand visibility


1. Volatility in gold and diamond prices
2. Increasing competition from US and European markets
3. The Euro zone impact and fluctuating economic scenarios

Suashish Diamonds Competition


Below are the 3 main Suashish Diamonds competitors :

1. Ddamas
2. Gitanjali
3. TBZ

The brandguide table above concludes the Suashish Diamonds SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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