SWOT Analysis of Suashish Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Suashish Diamonds |
|
Parent Company |
Suashish Diamonds |
Category |
Jewellery and diamonds |
Sector |
|
Tagline/ Slogan |
One world, real Life and natural diamonds |
USP |
Using latest technology and creating diamonds by bringing enthusiasm, beauty and goodwill in a customer’s mind |
Suashish Diamonds STP |
|
Segment |
Catering domestic and international through network of subsidiaries and partnerships |
Target Group |
High end retailers, subsidiaries and partners in Middle east Asia like China, Botswana |
Positioning |
Expertise in their field of cutting, polishing and carving a diamond |
Suashish Diamonds SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Suashish Diamonds : 1. The company is a sight holder of DTC UK and DTC Botswana and thus there’s a continuous supply of cutting and polishing diamonds to India and Botswana |
Weaknesses |
1. Less brand awareness since they are mostly dealing in B2B operations 2. Different type of political and economical problems being faced like the euro crisis affects operations |
Opportunities |
1. Huge growth in China, India, Middle east Asia since the purchasing power and the supply power both has increased rapidly |
Threats |
1. Volatility in gold and diamond prices |
Suashish Diamonds Competition |
|
Competitors |
Below are the 3 main Suashish Diamonds competitors : |
The brandguide table above concludes the Suashish Diamonds SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Suashish Diamonds. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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