Suashish Diamonds SWOT Analysis, USP & Competitors

Suashish Diamonds

Parent Company

Suashish Diamonds

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

One world, real Life and natural diamonds

USP

Using latest technology and creating diamonds by bringing enthusiasm, beauty and goodwill in a customer’s mind

Suashish Diamonds STP

Segment

Catering domestic and international through network of subsidiaries and partnerships

Target Group

High end retailers, subsidiaries and partners in Middle east Asia like China, Botswana

Positioning

Expertise in their field of cutting, polishing and carving a diamond

Suashish Diamonds SWOT Analysis

Strengths

1. The company is a sight holder of DTC UK and DTC Botswana and thus there’s a continuous supply of cutting and polishing diamonds to India and Botswana
2. Efficient use of resources
3. Bagged the prestigious award by as the second largest exported of Cut & Polished Diamonds
4. Good product line, excellent quality and hig variety

Weaknesses

1. Less brand awareness since they are mostly dealing in B2B operations

2. Different type of political and economical problems being faced like the euro crisis affects operations

Opportunities

1. Huge growth in China, India, Middle east Asia since the purchasing power and the supply power both has increased rapidly
2.The company has huge scope of in penetrating in new and existing markets
3. Tie-ups and sponsorships of fashion events to enhance brand visibility

Threats

1. Volatility in gold and diamond prices
2. Increasing competition from US and European markets
3. The Euro zone impact and fluctuating economic scenarios

Suashish Diamonds Competition

Competitors

1. Ddamas
2. Gitanjali
3. TBZ