Shree Ganesh Jewellery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Shree Ganesh Jewellery analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shree Ganesh Jewellery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shree Ganesh Jewellery to benchmark its business & performance as compared to the competitors and industry. Shree Ganesh Jewellery is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shree Ganesh Jewellery competitors and includes Shree Ganesh Jewellery target market, segmentation, positioning & Unique Selling Proposition (USP).

Shree Ganesh Jewellery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shree Ganesh Jewellery Brand Analysis
Parent Company

Shree Ganesh Jewellery House Ltd


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Because emotions are not machine made; Sab shubh hai


One of the leading exporters in India

Shree Ganesh Jewellery STP
Shree Ganesh Jewellery Segmentation

Woman who adored ethnic full gold wear

Shree Ganesh Jewellery Target Market

Middle and upper income group

Shree Ganesh Jewellery Positioning

Light weight  and affordable

Shree Ganesh Jewellery SWOT Analysis
Shree Ganesh Jewellery Strengths

Below are the Strengths in the SWOT Analysis of Shree Ganesh Jewellery:

1. SGJHL is among the top five exporters in India
2. One of a leading manufacturer and exporter of handcrafted jewellery from India
3.  Has won “Highest Exporter-Gems and Jewellery”
4. Good branding through celebrity brand ambassadors

Shree Ganesh Jewellery Weaknesses

Here are the weaknesses in the Shree Ganesh Jewellery SWOT Analysis:

1.Very limited presence in domestic market with 13 outlets in India
2.Brand recall is less as compared to leading brands because of limited advertising

Shree Ganesh Jewellery Opportunities

Following are the Opportunities in Shree Ganesh Jewellery SWOT Analysis:

1.Since they are leading manufacturers of Gems, diamonds and gold, has a huge scope in Indian markets
2.Growing market for customized jewellery and innovative designs
3.customer buying power has increased after globalization

Shree Ganesh Jewellery Threats

The threats in the SWOT Analysis of Shree Ganesh Jewellery are as mentioned:

1.Foreign exchange rate fluctuations as major of revenues come from exports
2.Fluctuation in raw material, since the prices are going up and there’s volatility in prices of gold
3.Economic slowdowns generally affects the consumption pattern

Shree Ganesh Jewellery Competition

Below are the top 3 Shree Ganesh Jewellery competitors:

3.Renaissance Jewellery Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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