Shree Ganesh Jewellery SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2427
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SWOT Analysis of Shree Ganesh Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shree Ganesh Jewellery

Parent Company

Shree Ganesh Jewellery House Ltd

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Because emotions are not machine made; Sab shubh hai

USP

One of the leading exporters in India

Shree Ganesh Jewellery STP

Segment

Woman who adored ethnic full gold wear

Target Group

Middle and upper income group

Positioning

Light weight  and affordable

Shree Ganesh Jewellery SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shree Ganesh Jewellery. Strengths are:

1. SGJHL is among the top five exporters in India
2. One of a leading manufacturer and exporter of handcrafted jewellery from India
3.  Has won “Highest Exporter-Gems and Jewellery”
4. Good branding through celebrity brand ambassadors

Weaknesses

Here are the weaknesses of Shree Ganesh Jewellery :

1.Very limited presence in domestic market with 13 outlets in India
2.Brand recall is less as compared to leading brands because of limited advertising

Opportunities

Following are the Opportunities of Shree Ganesh Jewellery :

1.Since they are leading manufacturers of Gems, diamonds and gold, has a huge scope in Indian markets
2.Growing market for customized jewellery and innovative designs
3.customer buying power has increased after globalization

Threats

The threats of Shree Ganesh Jewellery are as mentioned :

1.Foreign exchange rate fluctuations as major of revenues come from exports
2.Fluctuation in raw material, since the prices are going up and there’s volatility in prices of gold
3.Economic slowdowns generally affects the consumption pattern

Shree Ganesh Jewellery Competition

Competitors

Below are the 3 main Shree Ganesh Jewellery competitors :

1.Gitanjali
2.Titan
3.Renaissance Jewellery Ltd


The brandguide table above concludes the Shree Ganesh Jewellery SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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