Shree Ganesh Jewellery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1751

SWOT Analysis of Shree Ganesh Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shree Ganesh Jewellery

Parent Company

Shree Ganesh Jewellery House Ltd


Jewellery and diamonds


Lifestyle and retail

Tagline/ Slogan

Because emotions are not machine made; Sab shubh hai


One of the leading exporters in India



Woman who adored ethnic full gold wear

Target Group

Middle and upper income group


Light weight  and affordable

SWOT Analysis


1. SGJHL is among the top five exporters in India
2. One of a leading manufacturer and exporter of handcrafted jewellery from India
3.  Has won “Highest Exporter-Gems and Jewellery”
4. Good branding through celebrity brand ambassadors


1.Very limited presence in domestic market with 13 outlets in India
2.Brand recall is less as compared to leading brands because of limited advertising


1.Since they are leading manufacturers of Gems, diamonds and gold, has a huge scope in Indian markets
2.Growing market for customized jewellery and innovative designs
3.customer buying power has increased after globalization


1.Foreign exchange rate fluctuations as major of revenues come from exports
2.Fluctuation in raw material, since the prices are going up and there’s volatility in prices of gold
3.Economic slowdowns generally affects the consumption pattern



3.Renaissance Jewellery Ltd

The table above concludes the Shree Ganesh Jewellery SWOT analysis along with its marketing and brand parameters.


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