Diya Diamonds SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1932

SWOT Analysis of Diya Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Diya Diamonds

Parent Company



Jewellery and diamonds


Lifestyle and retail

Tagline/ Slogan

Born of dreams


Low gold weight and High value diamond variable



Woman who adored diamond and who likes light weight yet fashionable diamond studded jewellery

Target Group

Working Woman middle income earners


Modern yet traditional, priceless yet affordable

SWOT Analysis


1. One of the premium and affordable brand under the shield of Gitanjali.
2. Economically viable to purchase
3. Using film celebrities as a brand ambassador, can get more attraction from customers

4. Diya is the first B2B diamond jewellery brand for manufacturers and the trade
5. Good advertising and branding


1. Less brand distinction and outlets in Indian market.

2. Limited global penetration as compared to some of the international diamond brands


1. More number of stores across India and global expansion
2.Needs more franchise, since this segment is increasing
3.Design new products with workforce


1. Competition from branded companies
2. Economic fluctuations mean less spending from customers
3. Aggressive advertising from competitors



3.Orra Diamonds

The table above concludes the Diya Diamonds SWOT analysis along with its marketing and brand parameters.


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