Diya Diamonds SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2714

SWOT analysis of Diya Diamonds analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Diya Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Diya Diamonds to benchmark its business & performance as compared to the competitors and industry. Diya Diamonds is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Diya Diamonds competitors and elaborates Diya Diamonds market segmentation, target group, positioning & Unique Selling Proposition (USP).

Diya Diamonds SWOT, Competitors, Marketing STP & Brand analysis Table
Diya Diamonds Brand Analysis
Parent Company

Gitanjali

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Born of dreams

USP

Low gold weight and High value diamond variable

Diya Diamonds STP
Segment

Woman who adored diamond and who likes light weight yet fashionable diamond studded jewellery

Target Group

Working Woman middle income earners

Positioning

Modern yet traditional, priceless yet affordable

Diya Diamonds SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Diya Diamonds. Strengths are:

1. One of the premium and affordable brand under the shield of Gitanjali.
2. Economically viable to purchase
3. Using film celebrities as a brand ambassador, can get more attraction from customers

4. Diya is the first B2B diamond jewellery brand for manufacturers and the trade
5. Good advertising and branding

Weaknesses

Here are the weaknesses in the Diya Diamonds SWOT Analysis:

1. Less brand distinction and outlets in Indian market.

2. Limited global penetration as compared to some of the international diamond brands

Opportunities

Following are the Opportunities in Diya Diamonds SWOT Analysis:

1. More number of stores across India and global expansion
2.Needs more franchise, since this segment is increasing
3.Design new products with workforce

Threats

The threats in the SWOT Analysis of Diya Diamonds are as mentioned:

1. Competition from branded companies
2. Economic fluctuations mean less spending from customers
3. Aggressive advertising from competitors

Diya Diamonds Competition
Competitors

Below are the top 3 Diya Diamonds competitors:

1.TBZ
2.Tanishq
3.Orra Diamonds

The brandguide table above concludes the Diya Diamonds SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Diya Diamonds. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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