Kelsey Bespoke SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2177

SWOT analysis of Kelsey Bespoke analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kelsey Bespoke is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Kelsey Bespoke competitors and elaborates Kelsey Bespoke segmentation, targeting, positioning & USP.

Kelsey Bespoke

Parent Company

Kelsey Tailoring




Lifestyle and Retail

Tagline/ Slogan

Suit with a difference


Visiting tailor service

Kelsey Bespoke STP


Suits for men and women

Target Group

People who want to make suits as per their need.


There is nothing like tailored suit.

Kelsey Bespoke SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kelsey Bespoke. Strengths are:

1.Look and feel of the suit designed is personalized

2.Range of color and fabrics cannot be matched by competitors

3. Wide range of choice for customers to choose from.

4. Visiting tailors service so tailoring and trial as per your convenience.

5. Celebrity endorsements.


Here are the weaknesses in the Kelsey Bespoke SWOT Analysis:

1. It is a very localized brand and Only strong presence in United Kingdom
2. Weak distribution and availability compared to bigger brands
3. Limited brand recall due to less advertising


Following are the Opportunities in Kelsey Bespoke SWOT Analysis:

1. Brand expansion in the international market

2. Promotion and brand awareness to be done so that more people are aware
3. Better distribution and visibility


The threats in the SWOT Analysis of Kelsey Bespoke are as mentioned:

1. Very small player so there are chances of buy-out from the big players

2. People shall go for recognized famous brands offering the same services

Kelsey Bespoke Competition


Below are the top 3 Kelsey Bespoke competitors:

1.Black Berry



The brandguide table above concludes the Kelsey Bespoke SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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