Migoscha SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1383

SWOT analysis of Migoscha analyses the brand/company with its strengths, weaknesses, opportunities & threats. Migoscha is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Migoscha competitors and elaborates Migoscha segmentation, targeting, positioning & USP.


Parent Company

Migoscha S.A


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Taking everything from me


Premium products

Migoscha STP


Women who always want to look stylish

Target Group

Urban class of people


Clothes that are unique and dazzling

Migoscha SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Migoscha. Strengths are:

1. They have a wide variety and strong portfolio of products.

2. Offers a good quality and have created a niche market for them

3. Fashion house owner is personally involved in creating the designs
4. Strong presence in Belgium and other European countries


Here are the weaknesses in the Migoscha SWOT Analysis:

1. Limited global reach and branch presence

2. Require capital to maintain the brand image
3. Brand recall and online presence is less compared to leading apparel brands


Following are the Opportunities in Migoscha SWOT Analysis:

1. Target emerging markets as its presence is not strong in those countries

2. Online space and e-commerce is becoming popular

3. They can expand over different segments


The threats in the SWOT Analysis of Migoscha are as mentioned:

1. Competition from the international market and brands, and also affordability.

2. Competition from big designer brands

3. Can be easily imitated and sold

Migoscha Competition


Below are the top 2 Migoscha competitors:

1. Crate

2. Laura Ashley

The brandguide table above concludes the Migoscha SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Migoscha. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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