Migoscha SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1069
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SWOT Analysis of Migoscha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Migoscha

Parent Company

Migoscha S.A

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

Taking everything from me

USP

Premium products

STP

Segment

Women who always want to look stylish

Target Group

Urban class of people

Positioning

Clothes that are unique and dazzling

SWOT Analysis

Strengths

1. They have a wide variety and strong portfolio of products.

2. Offers a good quality and have created a niche market for them

3. Fashion house owner is personally involved in creating the designs
4. Strong presence in Belgium and other European countries

Weaknesses

1. Limited global reach and branch presence

2. Require capital to maintain the brand image
3. Brand recall and online presence is less compared to leading apparel brands

Opportunities

1. Target emerging markets as its presence is not strong in those countries

2. Online space and e-commerce is becoming popular

3. They can expand over different segments

Threats

1. Competition from the international market and brands, and also affordability.

2. Competition from big designer brands

3. Can be easily imitated and sold

Competition

Competitors

1. Crate

2. Laura Ashley


The table above concludes the Migoscha SWOT analysis along with its marketing and brand parameters.

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