Migoscha SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1215
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SWOT Analysis of Migoscha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Migoscha

Parent Company

Migoscha S.A

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Taking everything from me

USP

Premium products

Migoscha STP

Segment

Women who always want to look stylish

Target Group

Urban class of people

Positioning

Clothes that are unique and dazzling

Migoscha SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Migoscha :

1. They have a wide variety and strong portfolio of products.

2. Offers a good quality and have created a niche market for them

3. Fashion house owner is personally involved in creating the designs
4. Strong presence in Belgium and other European countries

Weaknesses

1. Limited global reach and branch presence

2. Require capital to maintain the brand image
3. Brand recall and online presence is less compared to leading apparel brands

Opportunities

1. Target emerging markets as its presence is not strong in those countries

2. Online space and e-commerce is becoming popular

3. They can expand over different segments

Threats

1. Competition from the international market and brands, and also affordability.

2. Competition from big designer brands

3. Can be easily imitated and sold

Migoscha Competition

Competitors

Below are the 2 main Migoscha competitors :

1. Crate

2. Laura Ashley


The brandguide table above concludes the Migoscha SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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