Migoscha SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1069

SWOT Analysis of Migoscha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Migoscha S.A


Apparel and Accessories


Lifestyle and retail

Tagline/ Slogan

Taking everything from me


Premium products



Women who always want to look stylish

Target Group

Urban class of people


Clothes that are unique and dazzling

SWOT Analysis


1. They have a wide variety and strong portfolio of products.

2. Offers a good quality and have created a niche market for them

3. Fashion house owner is personally involved in creating the designs
4. Strong presence in Belgium and other European countries


1. Limited global reach and branch presence

2. Require capital to maintain the brand image
3. Brand recall and online presence is less compared to leading apparel brands


1. Target emerging markets as its presence is not strong in those countries

2. Online space and e-commerce is becoming popular

3. They can expand over different segments


1. Competition from the international market and brands, and also affordability.

2. Competition from big designer brands

3. Can be easily imitated and sold



1. Crate

2. Laura Ashley

The table above concludes the Migoscha SWOT analysis along with its marketing and brand parameters.


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