Liz Claiborne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Liz Claiborne analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Liz Claiborne SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Liz Claiborne to benchmark its business & performance as compared to the competitors and industry. Liz Claiborne is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Liz Claiborne competitors and includes Liz Claiborne target market, segmentation, positioning & Unique Selling Proposition (USP).

Liz Claiborne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Liz Claiborne Brand Analysis
Parent Company

Fifth and Pacific companies Inc


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Endless Possibilities


Good quality materials, comfortable fit, good construction, color selection, and clean silhouettes

Liz Claiborne STP
Liz Claiborne Segmentation

Clothing, Home and accessories

Liz Claiborne Target Market

Young working crowd

Liz Claiborne Positioning

High-end brand

Liz Claiborne SWOT Analysis
Liz Claiborne Strengths

Below are the Strengths in the SWOT Analysis of Liz Claiborne:

1. Geographically diverse business hence lower risk for investors and increases the value of business

2. Strong brand name hence helps increase margin by charging premium prices as customers get high quality from strong brand name

3.Product ranges from classic to trendy, career to casual and urban to suburban at popular to premium price points

4. Customers can buy the products from wherever they choose to shop i.e. upstream and departmental stores, e-commerce website etc.

5. First company founded by a woman listed on Fortune 500 with over 15,000 employees

6.Partenership with Donna Karan to expand its business in menswear

Liz Claiborne Weaknesses

Here are the weaknesses in the Liz Claiborne SWOT Analysis:

1. Presence is limited to a few stores and counties as compared to leading global apparel brands
2. Brand recall is less due to limited advertising

Liz Claiborne Opportunities

Following are the Opportunities in Liz Claiborne SWOT Analysis:

1. International expansion especially in Europe will help increase profit

2. different types and quality of product will help in generating more revenue

3.manufacturing products in china where less cost is involved will help company to increase the profit margin

4. US currency appreciation increase profit margin as domestic buyer will purchase foreign goods at cheaper prices

5. Streamlining the operations, increasing innovations by reducing red-tape and increasing communication within organization may help in increase cash flow and growth

Liz Claiborne Threats

The threats in the SWOT Analysis of Liz Claiborne are as mentioned:

1. Pressure from competitors lowers the revenue growth

2. Economic downturns affects discretionary products as people don’t spend much and save more
3. Fake imitations/ duplicate products

Liz Claiborne Competition

Below are the top 3 Liz Claiborne competitors:

1. Jones Apparel Group (JNY)

2. Phillips-Van Heusen (PVH)

3.  Polo Ralph Lauren (RL)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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