Le Tigre SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1338

SWOT Analysis of Le Tigre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Le Tigre

Parent Company

Kenneth Cole Productions


Apparels, shoes and accessories


Lifestyle and Retail

Tagline/ Slogan

We need more than a surface mentality


Quality product since 1977

Le Tigre STP


Urban style people following fashion trend and wanting to buy casuals, formals,  and trendy dresses for after hour wear

Target Group

Urban young Men and Women


Affordable luxury company

Le Tigre SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Le Tigre :

1.Trendy original designs and good presence in US

2. Affordable products for both men and women. Stylish affordable products.

3.The brand is customer focused and very believes in customer loyalty

4. Brand is very active in charity and social awareness campaigns through its advertising

5. Combines fashion with philanthropy


1.Less presence of the brand globally and in the e-commerce space

2. Need a research centric approach towards people and need to change as per the trends of peoples


1. Brand expansion on the internet space

2. Diversifying into different products depending on the change in consumer behavior
3. Expanding globally into Europe and emerging economies


1. Competition from big players

2. Consumers of less discretionary income so economic downturn can take a toll on the brand
3. Fake imitation and cheaper substitutes

Le Tigre Competition


Below are the 2 main Le Tigre competitors :

1. Lacoste

2. Reebok

The brandguide table above concludes the Le Tigre SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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