Stefen Hafner SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1305

SWOT Analysis of Stefen Hafner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stefen Hafner

Parent Company

Stefen Hafner


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

The essence of Italian Beauty


jewelry that is contemporary, with an inherent lightness in its design

Stefen Hafner STP


Middle and Upper middle class who loves diamonds

Target Group

Young and working woman who loves Italian jewellery with different designs


Traditional and Modern designs jeweler designs

Stefen Hafner SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stefen Hafner :

1. It’s one of the most popular among the Italian market
2. Stefan Hafner has been awarded the Best Design in Diamond by the prestigious American Jewelry Awards Gala

3. It aims at growth of the branded jewellery business of the company overseas
4. Strong brand equity and presence specially in Europe


1. Needs to advertise more globally as compared to other international brands
2.Has lower exposure, needs to channelize it by different means


1. More branding and marketing to increase brand visibility
2. Global penetration specially in emerging economies which are huge markets
3. Sponsoring fashion events anf tie-ups to increase brand visibility


1. Increase of raw material like diamonds
2.Prices of gold going up
3.Euro crisis issue and economic fluctuations affects purchasing behaviour

Stefen Hafner Competition


Below are the 3 main Stefen Hafner competitors :

2.Kiah Jewellers
3.Ciemme jewellery

The brandguide table above concludes the Stefen Hafner SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Stefen Hafner. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: