Stefen Hafner SWOT Analysis, USP & Competitors

Stefen Hafner

Parent Company

Stefen Hafner

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

The essence of Italian Beauty

USP

jewelry that is contemporary, with an inherent lightness in its design

Stefen Hafner STP

Segment

Middle and Upper middle class who loves diamonds

Target Group

Young and working woman who loves Italian jewellery with different designs

Positioning

Traditional and Modern designs jeweler designs

Stefen Hafner SWOT Analysis

Strengths

1. It’s one of the most popular among the Italian market
2. Stefan Hafner has been awarded the Best Design in Diamond by the prestigious American Jewelry Awards Gala

3. It aims at growth of the branded jewellery business of the company overseas
4. Strong brand equity and presence specially in Europe

Weaknesses

1. Needs to advertise more globally as compared to other international brands
2.Has lower exposure, needs to channelize it by different means

Opportunities

1. More branding and marketing to increase brand visibility
2. Global penetration specially in emerging economies which are huge markets
3. Sponsoring fashion events anf tie-ups to increase brand visibility

Threats

1. Increase of raw material like diamonds
2.Prices of gold going up
3.Euro crisis issue and economic fluctuations affects purchasing behaviour

Stefen Hafner Competition

Competitors

1.Tanishq
2.Kiah Jewellers
3.Ciemme jewellery