SWOT Analysis of Stefen Hafner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Stefen Hafner |
|
Parent Company |
Stefen Hafner |
Category |
Jewellery and diamonds |
Sector |
|
Tagline/ Slogan |
The essence of Italian Beauty |
USP |
jewelry that is contemporary, with an inherent lightness in its design |
Stefen Hafner STP |
|
Segment |
Middle and Upper middle class who loves diamonds |
Target Group |
Young and working woman who loves Italian jewellery with different designs |
Positioning |
Traditional and Modern designs jeweler designs |
Stefen Hafner SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stefen Hafner : 1. It’s one of the most popular among the Italian market 3. It aims at growth of the branded jewellery business of the company overseas |
Weaknesses |
1. Needs to advertise more globally as compared to other international brands |
Opportunities |
1. More branding and marketing to increase brand visibility |
Threats |
1. Increase of raw material like diamonds |
Stefen Hafner Competition |
|
Competitors |
Below are the 3 main Stefen Hafner competitors : 1.Tanishq |
The brandguide table above concludes the Stefen Hafner SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Stefen Hafner. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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