Su Raj Diamonds and Jewellery SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1899

SWOT Analysis of Su Raj Diamonds and Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Su Raj Diamonds and Jewellery

Parent Company

Su Raj Diamonds and Jewellery


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

The most trusted jewellery conglomerates globally


Exquisite design

Su Raj Diamonds and Jewellery STP


Men, woman and elite class people and corporate customers who love diamonds

Target Group

Upper class and upper middle class urban men and women


Ethnic wear, new innovative designs

Su Raj Diamonds and Jewellery SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Su Raj Diamonds and Jewellery :

1. Has A low debt equity ratio i.e. they take care of assets and their borrowings
2. The Company has an internal control system in place, which is efficient and commensurate with the size and nature of its business.
3. CRISIL has rated ‘P1’ for Su-Raj Diamonds and Jewellery’s bank facilities, reflects  the Company’s healthy business risk profile and sound operational efficiencies
4. Good brand presence in India


1. Limited brand recall compared to other popular lifestyle brands
2. Needs to focus also in International market and the European markets, which is growing rapidly


1. Su-Raj Diamonds and Jeweler Limited being a nominated agency for direct import of gold have bright business prospects
2.Their is large scope in middle east with good population for ethnic Indian jewellery
3. Exports from the unit are encouraging with good response from

international customers


1. Gold prices have increased
2. Intense competition from other players
3. Euro debt crisis and economic fluctuations

Su Raj Diamonds and Jewellery Competition


Below are the 3 main Su Raj Diamonds and Jewellery competitors :

3.Orra diamonds

The brandguide table above concludes the Su Raj Diamonds and Jewellery SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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