Ciemme Jewels SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2788

SWOT analysis of Ciemme Jewels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ciemme Jewels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ciemme Jewels to benchmark its business & performance as compared to the competitors and industry. Ciemme Jewels is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Ciemme Jewels competitors and elaborates Ciemme Jewels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ciemme Jewels SWOT, Competitors, Marketing STP & Brand analysis Table
Ciemme Jewels Brand Analysis
Parent Company

C MAhendra Exports Limited


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Creative Brilliance, commendable quality


Customized Design as per customer’s requirements

Ciemme Jewels STP

Young women looking for bridal and daily wear jewellery

Target Group

Middle and upper middle class


Jewels which bring prosperity, power and emotions, royal charm  in one’s ornaments

Ciemme Jewels SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ciemme Jewels. Strengths are:

1. Has a very Strong corporate reputation.

2. recognized  throughout  the  world  as   a significant  player  in  the international diamond  industry.

3. Well knit sales and distribution channels in India

4. Plans to set up 15 additional retail outlets across India, at cost of Rs 300 million.

5. They have been awarded as DTC sight holder.

6. C Mahendra Group has a highly skilled pool of human resources with a total strength of around 3000 people.


Here are the weaknesses in the Ciemme Jewels SWOT Analysis:

1. Majorly it exports the diamonds, so the price increase in raw material will have a huge effect in the business
2.Limited branding and advertising as compared to global and market leaders


Following are the Opportunities in Ciemme Jewels SWOT Analysis:

1. More global penetration through ads and marketing
2. Tie-ups with fashion houses and lifestyle events
3. The growth in exports occurred due to a revival in global demand post the global economic crisis and large consignments of recycled diamonds entering the market (re-cutting and re-polishing).


The threats in the SWOT Analysis of Ciemme Jewels are as mentioned:

1. Delay in supply of rough diamonds from primary sources would lead an adverse effect on the company.
2. Fluctuation in foreign exchange may cause a serious problem to company’s exports, since majorly the company deals in exports
3.Change in buying behavior of customers

Ciemme Jewels Competition

Below are the top 3 Ciemme Jewels competitors:

1.Renaissance Ltd
3.Tanishq Jewels

The brandguide table above concludes the Ciemme Jewels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ciemme Jewels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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