Sangini SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1648

SWOT Analysis of Sangini with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

For a special togetherness


Designs are unique, specially targeting the newlywed couples

Sangini STP


Woman seeking jewellery, diamonds and lifestyle accessories

Target Group

Middle class earners and upper middle class who dwells in a city


Authenticity, affordability and accessibility

Sangini SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sangini :

1. Sangini is an expression of love, which targets really special group on special occasion
2. Has a strong backing of the parent company Gitanjali
3. The marketing campaign has celebrity brand ambassadors, which manages to attract customers
4. Excellent advertising and branding through TVCs and print ads


1. Hasn’t been able to have a huge market share despite good brand presence in India
2. Limited global brand presence as compared to other brands


1. Need of production for colored jewels instead of elite colored diamonds
2. Expanding jeweler production capacity from 5,300 pieces per day to 8,000 pieces per day


1. Sluggish Economic growth
2. Increasing gold prices and shifting to silver jeweler
3. Presence of more international brands in the market

Sangini Competition


Below are the 3 main Sangini competitors :


The brandguide table above concludes the Sangini SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Sangini. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: