Sangini SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1862

SWOT analysis of Sangini analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sangini SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sangini to benchmark its business & performance as compared to the competitors and industry. Sangini is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Sangini competitors and elaborates Sangini market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sangini SWOT, Competitors, Marketing STP & Brand analysis Table
Sangini Brand Analysis
Parent Company



Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

For a special togetherness


Designs are unique, specially targeting the newlywed couples

Sangini STP

Woman seeking jewellery, diamonds and lifestyle accessories

Target Group

Middle class earners and upper middle class who dwells in a city


Authenticity, affordability and accessibility

Sangini SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sangini. Strengths are:

1. Sangini is an expression of love, which targets really special group on special occasion
2. Has a strong backing of the parent company Gitanjali
3. The marketing campaign has celebrity brand ambassadors, which manages to attract customers
4. Excellent advertising and branding through TVCs and print ads


Here are the weaknesses in the Sangini SWOT Analysis:

1. Hasn’t been able to have a huge market share despite good brand presence in India
2. Limited global brand presence as compared to other brands


Following are the Opportunities in Sangini SWOT Analysis:

1. Need of production for colored jewels instead of elite colored diamonds
2. Expanding jeweler production capacity from 5,300 pieces per day to 8,000 pieces per day


The threats in the SWOT Analysis of Sangini are as mentioned:

1. Sluggish Economic growth
2. Increasing gold prices and shifting to silver jeweler
3. Presence of more international brands in the market

Sangini Competition

Below are the top 3 Sangini competitors:


The brandguide table above concludes the Sangini SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sangini. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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