Oshkosh B Gosh SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Oshkosh B Gosh analyses the brand by its strengths, weaknesses, opportunities & threats. In Oshkosh B Gosh SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oshkosh B Gosh to benchmark its business & performance as compared to the competitors. Oshkosh B Gosh is one of the leading brands in the lifestyle and retail sector.

The table below lists the Oshkosh B Gosh SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oshkosh B Gosh competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Oshkosh B Gosh SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oshkosh B Gosh Brand Analysis
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Outfitting made easy


Kids wear

Oshkosh B Gosh STP

Apparel and accessories for children

Target Group

Kids, Children and infants from urban families


Best Overall’s of America

SWOT Analysis of Oshkosh B Gosh
Oshkosh B Gosh Strengths

Below are the Strengths in the SWOT Analysis of Oshkosh B Gosh:

1. Old, Established brand since 1895
2. Most popular childrenswear label in US and across the world
3. Is known across the world for the best known quality
4.The company has over 100 outlets in USA

Oshkosh B Gosh Weaknesses

Here are the weaknesses in the Oshkosh B Gosh SWOT Analysis:

1. Has to pump in money for maintaining the brand image
2.Target group is limited to US as less global exposure

Oshkosh B Gosh Opportunities

Following are the Opportunities in Oshkosh B Gosh SWOT Analysis:

1.To establish itself in the emerging markets
2. Opportunity to expand in areas beyond the current product profile
3. Te-ups with schools, children activity houses etc

Oshkosh B Gosh Threats

The threats in the SWOT Analysis of Oshkosh B Gosh are as mentioned:

1.Competitive apparel Segment
2.Imitaton of designs is possible
3.Substitutes are easily available

Oshkosh B Gosh Competition
Oshkosh B Gosh Competitors

Below are the top 3 competitors of Oshkosh B Gosh:


3. Gini & Jony

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oshkosh B Gosh. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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