Oshkosh B Gosh SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Oshkosh B Gosh analyses the brand by its strengths, weaknesses, opportunities & threats. In Oshkosh B Gosh SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oshkosh B Gosh to benchmark its business & performance as compared to the competitors. Oshkosh B Gosh is one of the leading brands in the lifestyle and retail sector.

The article below lists the Oshkosh B Gosh SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oshkosh B Gosh SWOT Analysis:

SWOT Analysis of Oshkosh B Gosh

For Oshkosh B Gosh, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oshkosh B Gosh Strengths

The strengths of Oshkosh B Gosh looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oshkosh B Gosh :

1. Old, Established brand since 1895
2. Most popular childrenswear label in US and across the world
3. Is known across the world for the best known quality
4.The company has over 100 outlets in USA

Oshkosh B Gosh Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oshkosh B Gosh SWOT Analysis:

1. Has to pump in money for maintaining the brand image
2.Target group is limited to US as less global exposure

Oshkosh B Gosh Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oshkosh B Gosh SWOT Analysis:

1.To establish itself in the emerging markets
2. Opportunity to expand in areas beyond the current product profile
3. Te-ups with schools, children activity houses etc

Oshkosh B Gosh Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oshkosh B Gosh are as mentioned:

1.Competitive apparel Segment
2.Imitaton of designs is possible
3.Substitutes are easily available

Oshkosh B Gosh Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Oshkosh B Gosh:


3. Gini & Jony

Hence this concludes the Oshkosh B Gosh SWOT analysis.

Continue reading more about the brand/company.

About Oshkosh B Gosh

Oshkosh B Gosh Overview
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Outfitting made easy


Kids wear

Oshkosh B Gosh STP

Apparel and accessories for children

Target Market

Kids, Children and infants from urban families


Best Overall’s of America

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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