Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Oshkosh B Gosh analyses the brand by its strengths, weaknesses, opportunities & threats. In Oshkosh B Gosh SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Oshkosh B Gosh to benchmark its business & performance as compared to the competitors. Oshkosh B Gosh is one of the leading brands in the lifestyle and retail sector.
The table below lists the Oshkosh B Gosh SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oshkosh B Gosh competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Oshkosh B Gosh:
1. Old, Established brand since 1895 2. Most popular childrenswear label in US and across the world 3. Is known across the world for the best known quality 4.The company has over 100 outlets in USA
Oshkosh B Gosh Weaknesses
Here are the weaknesses in the Oshkosh B Gosh SWOT Analysis:
1. Has to pump in money for maintaining the brand image 2.Target group is limited to US as less global exposure
Oshkosh B Gosh Opportunities
Following are the Opportunities in Oshkosh B Gosh SWOT Analysis:
1.To establish itself in the emerging markets 2. Opportunity to expand in areas beyond the current product profile 3. Te-ups with schools, children activity houses etc
Oshkosh B Gosh Threats
The threats in the SWOT Analysis of Oshkosh B Gosh are as mentioned:
1.Competitive apparel Segment 2.Imitaton of designs is possible 3.Substitutes are easily available
Oshkosh B Gosh Competition
Oshkosh B Gosh Competitors
Below are the top 3 competitors of Oshkosh B Gosh:
3. Gini & Jony
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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