Oshkosh B Gosh SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2639

SWOT Analysis of Oshkosh B Gosh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oshkosh B Gosh

Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Outfitting made easy


Kids wear

Oshkosh B Gosh STP


Apparel and accessories for children

Target Group

Kids, Children and infants from urban families


Best Overall’s of America

Oshkosh B Gosh SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oshkosh B Gosh :

1. Old, Established brand since 1895
2. Most popular childrenswear label in US and across the world
3. Is known across the world for the best known quality
4.The company has over 100 outlets in USA


1. Has to pump in money for maintaining the brand image
2.Target group is limited to US as less global exposure


1.To establish itself in the emerging markets
2. Opportunity to expand in areas beyond the current product profile
3. Te-ups with schools, children activity houses etc


1.Competitive apparel Segment
2.Imitaton of designs is possible
3.Substitutes are easily available

Oshkosh B Gosh Competition


Below are the 3 main Oshkosh B Gosh competitors :


3. Gini & Jony

The brandguide table above concludes the Oshkosh B Gosh SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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