Rampage SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 975

SWOT Analysis of Rampage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Iconix Brand Group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Apparel, footwear and accessories


Contemporary fashion



Economy to Premium women lifestyle segment

Target Group

Young Women from urban middle class


Young Contemporary fashion

SWOT Analysis


1. Part of a strong parent group Iconix
2. Strong parent group results in a good distribution channel
3. Rampage is an established name
4. Celebrity as brand ambassadors establishes brand position
5. Has stores in NY, LA, Boston, Miami, Chicago , Las Vegas


1. Brand has limited geographic presence and is available primarily in US
2. Intense competition means limited brand recall and market share is less


1.To enter into new product lines and expand its target market
2.To enter into emerging markets and expand the area of its operations
3.Leverage the digital media in order to expand its reach


1.Intense Competition
2.Easy substitution
3.Designs can be imitated



1.Forever 21
2. Christian Dior

3. Gucci

4. Versace
5. Victorias Secret

The table above concludes the Rampage SWOT analysis along with its marketing and brand parameters.


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