Rampage SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1800

SWOT analysis of Rampage analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rampage SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rampage to benchmark its business & performance as compared to the competitors and industry. Rampage is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Rampage competitors and elaborates Rampage market segmentation, target group, positioning & Unique Selling Proposition (USP).

Rampage SWOT, Competitors, Marketing STP & Brand analysis Table
Rampage Brand Analysis
Parent Company

Iconix Brand Group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Apparel, footwear and accessories


Contemporary fashion

Rampage STP

Economy to Premium women lifestyle segment

Target Group

Young Women from urban middle class


Young Contemporary fashion

Rampage SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rampage. Strengths are:

1. Part of a strong parent group Iconix
2. Strong parent group results in a good distribution channel
3. Rampage is an established name
4. Celebrity as brand ambassadors establishes brand position
5. Has stores in NY, LA, Boston, Miami, Chicago , Las Vegas


Here are the weaknesses in the Rampage SWOT Analysis:

1. Brand has limited geographic presence and is available primarily in US
2. Intense competition means limited brand recall and market share is less


Following are the Opportunities in Rampage SWOT Analysis:

1.To enter into new product lines and expand its target market
2.To enter into emerging markets and expand the area of its operations
3.Leverage the digital media in order to expand its reach


The threats in the SWOT Analysis of Rampage are as mentioned:

1.Intense Competition
2.Easy substitution
3.Designs can be imitated

Rampage Competition

Below are the top 5 Rampage competitors:

1.Forever 21
2. Christian Dior

3. Gucci

4. Versace
5. Victorias Secret

The brandguide table above concludes the Rampage SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rampage. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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