Miss Sixty SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2795

SWOT Analysis of Miss Sixty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Miss Sixty

Parent Company

Sixty Group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Me... me... Miss Sixty;


Stylish and fashionable clothes for young women with an experimental attitude

Miss Sixty STP


Young fashionable women who have an adventurous attitude

Target Group

Medium to high purchasing power and are always ready for any kind of innovation


Fashionable, chic and stylish clothes which always make you look and feel glamorous

Miss Sixty SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Miss Sixty :

1. They are a well known brand in most parts of the world
2. They have created a very strong niche with women with a high brand recall

3.They are a part of a company which has about 1500 employees and a global presence
4. They are very well known for their denim collection with their fine cuts and new designs
5. They are there in many different segments like footwear ,makeup, clothes and have managed to have a foothold everywhere

6.Their clothing and accessories are available at luxury high end retails stores like Nordstrom.


1.Changing customer preferences and high brand switching means limited market share and stocked inventory
2.Their high prices could also be a reason for decreasing sales


1.Online Retail is gaining a lot of importance
2.They should try to enter into unexplored markets which they have not been in before 
3.Franchising and takeovers are a major opportunity in today’s scenario


1.Luxury brands on the similar lines attract more customers
2.Counterfeits or similar type of clothes and accessories being heavily floated into the market
3.Consumer brand loyalty is extremely low

Miss Sixty Competition


Below are the 3 main Miss Sixty competitors :

1.True Religion
2.Seven for all Mankind
3.Tory Burch

The brandguide table above concludes the Miss Sixty SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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