Pierre Garroudi SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 950

SWOT Analysis of Pierre Garroudi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pierre Garroudi

Parent Company

Pierre Garroudi




Lifestyle and retail

Tagline/ Slogan

Female Style Intelligence


Style is ageless and timeless



Designer and leisure wear for women

Target Group

People who are looking for a style statement and communicate their inner feelings.


Rethinking, redefining and reinterpreting fashion

SWOT Analysis


1. Unique contemporary trends and its futuristic interpretation

2. Very creative in fashion and loves to disrupt the code of fashion to make something different

3. He created a style that was not for age specific people
4. Wide range of apparel and accessories for women


1. Despite high quality products, limited brand recall as compared to leading brands of the world
2. The brand has limited global penetration compared to a few luxuy clothing brands


1. Entering the online space shall increase sales and increase revenue.

2.Increasing international presence
3. Tie-ups with fashion houses and corporate events


1. Competition from other brands and designers in terms of style, and designs

2. Pricing followed by other designers and therefore people buying their products.




2.Haute Couture

The table above concludes the Pierre Garroudi SWOT analysis along with its marketing and brand parameters.


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