Oky Coky SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1769

SWOT analysis of Oky Coky analyses the brand/company with its strengths, weaknesses, opportunities & threats. Oky Coky is one of the leading brands in the lifestyle and retail sector.

In addition to SWOT Analysis, the table below also lists the top Oky Coky competitors and elaborates Oky Coky segmentation, targeting, positioning & USP.

Oky Coky

Parent Company

Rotelpa S.A.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

We love Fashion


Quality clothing and design

Oky Coky STP


Fashionable urban women who stays up-to-date with current trends

Target Group

Young urban women from the upper middle class


Fashion brand

Oky Coky SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oky Coky. Strengths are:

1.  Dresses for all occasions from wedding to birthday-parties

2. Brings a twist to the fashion with well-designed wearable dresses

3. The brand is very famous for its Spanish Designs, and specially for people who love Spanish design

4.  It is a internationally recognized brand due to its quality of clothing and design of products

5.  Diversified client port-folio therefore increase in employee strength and turn-over

6. Expansion into international market in order to recognize its structure


Here are the weaknesses in the Oky Coky SWOT Analysis:

1. Presence primarily limited to Europe, and less global penetration compared to leading brands

2. Brand recall is inadequate as compared to big players in the apparel industry


Following are the Opportunities in Oky Coky SWOT Analysis:

1. World-wide famous brand but needs to improve its reach in the Asian markets

2. Using the brand name and recognition to diversify into different product category or mix


The threats in the SWOT Analysis of Oky Coky are as mentioned:

1.  More presence in the European market so if the European market or economy goes down the company shall get affected

2. Other brands with better capital and distribution channel taking over its name

Oky Coky Competition


Below are the top 3 Oky Coky competitors:

1. Mac
2.Bobbi brown
3.Estee lauder

The brandguide table above concludes the Oky Coky SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Oky Coky. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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