Asmi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Asmi SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Asmi, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Asmi to benchmark its business & performance as compared to the competitors, and make strategic improvements. Asmi is one of the leading brands in the lifestyle and retail sector.

The article below lists the Asmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Asmi SWOT Analysis:

SWOT Analysis of Asmi

For Asmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Asmi Strengths

The strengths of Asmi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Asmi :

1. Asmi has Indian retail network 0f 750+ outlets pan India
2. Their advertisement that shows the woman of substance through celebrity brand ambassadors which keeps the consumers aware of the product.
3. High inventory of material and stock whenever required
4. Its affordable luxury for the consumers
5. Good brand recall and strong presence in the market

Asmi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Asmi SWOT Analysis:

1. Competitors from international and domestic players
2.High inventory carrying costs

Asmi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Asmi SWOT Analysis:

1. There is huge scope in European countries
2.Can go more into franchise mode

Asmi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Asmi are as mentioned:

1. Have competition from already established and the new competent in the market
2.rising inflation
3.changing lifestyle and the taste of consumers

Asmi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Asmi:


Hence this concludes the Asmi SWOT analysis.

Continue reading more about the brand/company.

About Asmi

Asmi Overview
Parent Company



Jeweler and Diamonds


Lifestyle and Retail

Tagline/ Slogan

For the woman of spirit


Authenticity, Affordability, Accessibility

Asmi STP

Woman who has a distinct identity and has evokes strength and grace

Target Market

Middle and upper middle class owners who has a distinct taste of diamonds jeweler


Contemporized delicate which reflects the inner spirit of woman

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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