Asmi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Asmi analyses the brand by its strengths, weaknesses, opportunities & threats. In Asmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Asmi to benchmark its business & performance as compared to the competitors. Asmi is one of the leading brands in the lifestyle and retail sector.

The table below lists the Asmi SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asmi competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Asmi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Asmi Brand Analysis
Parent Company



Jeweler and Diamonds


Lifestyle and Retail

Tagline/ Slogan

For the woman of spirit


Authenticity, Affordability, Accessibility

Asmi STP

Woman who has a distinct identity and has evokes strength and grace

Target Group

Middle and upper middle class owners who has a distinct taste of diamonds jeweler


Contemporized delicate which reflects the inner spirit of woman

SWOT Analysis of Asmi
Asmi Strengths

Below are the Strengths in the SWOT Analysis of Asmi:

1. Asmi has Indian retail network 0f 750+ outlets pan India
2. Their advertisement that shows the woman of substance through celebrity brand ambassadors which keeps the consumers aware of the product.
3. High inventory of material and stock whenever required
4. Its affordable luxury for the consumers
5. Good brand recall and strong presence in the market

Asmi Weaknesses

Here are the weaknesses in the Asmi SWOT Analysis:

1. Competitors from international and domestic players
2.High inventory carrying costs

Asmi Opportunities

Following are the Opportunities in Asmi SWOT Analysis:

1. There is huge scope in European countries
2.Can go more into franchise mode

Asmi Threats

The threats in the SWOT Analysis of Asmi are as mentioned:

1. Have competition from already established and the new competent in the market
2.rising inflation
3.changing lifestyle and the taste of consumers

Asmi Competition
Asmi Competitors

Below are the top 3 competitors of Asmi:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Asmi. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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