Asmi SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3496

SWOT analysis of Asmi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Asmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Asmi to benchmark its business & performance as compared to the competitors and industry. Asmi is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Asmi competitors and elaborates Asmi market segmentation, target group, positioning & Unique Selling Proposition (USP).

Asmi SWOT, Competitors, Marketing STP & Brand analysis Table
Asmi Brand Analysis
Parent Company



Jeweler and Diamonds


Lifestyle and Retail

Tagline/ Slogan

For the woman of spirit


Authenticity, Affordability, Accessibility

Asmi STP

Woman who has a distinct identity and has evokes strength and grace

Target Group

Middle and upper middle class owners who has a distinct taste of diamonds jeweler


Contemporized delicate which reflects the inner spirit of woman

Asmi SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Asmi. Strengths are:

1. Asmi has Indian retail network 0f 750+ outlets pan India
2. Their advertisement that shows the woman of substance through celebrity brand ambassadors which keeps the consumers aware of the product.
3. High inventory of material and stock whenever required
4. Its affordable luxury for the consumers
5. Good brand recall and strong presence in the market


Here are the weaknesses in the Asmi SWOT Analysis:

1. Competitors from international and domestic players
2.High inventory carrying costs


Following are the Opportunities in Asmi SWOT Analysis:

1. There is huge scope in European countries
2.Can go more into franchise mode


The threats in the SWOT Analysis of Asmi are as mentioned:

1. Have competition from already established and the new competent in the market
2.rising inflation
3.changing lifestyle and the taste of consumers

Asmi Competition

Below are the top 3 Asmi competitors:


The brandguide table above concludes the Asmi SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Asmi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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