Jitrois SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2106

SWOT analysis of Jitrois analyses the brand/company with its strengths, weaknesses, opportunities & threats. Jitrois is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Jitrois competitors and elaborates Jitrois segmentation, targeting, positioning & USP.


Parent company



Apparel and accessories


Lifestyle and Retail

Tagline/ slogan



The brand is known for its stretch leather apparels and accessories.

Jitrois STP


Elite segment men and women with a taste for leather designs and French connections

Target group

Premium segment men and women


Avant garde French couture

Jitrois SWOT analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jitrois. Strengths are:

1. The brand has a strong presence in luxury apparel

2. Jitrois is known for its stretch leather invention which fits to the skin just like second skin

3. The brand has a diverse portfolio including clothes, bags, belts for both men and women

4. The brand is known for its constant inventions like Python and Kangaroo stretch leather which fit to the skin so well that they show each body movement perfectly.

5.The brand has  multi-brand stores around the globe, from Harrods in London, Harvey Nichols in Hong Kong and many others.

6. The brand has a clientele including international celebrities


Here are the weaknesses in the Jitrois SWOT Analysis:

1. The company does not have its stores in developing countries
2. Premium brand dependent on the personality of its designer only


Following are the Opportunities in Jitrois SWOT Analysis:

1.The brand can increase its brand awareness by more marketing campaigns.

2. The company can expand itself by entering more countries


The threats in the SWOT Analysis of Jitrois are as mentioned:

1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.

Jitrois Competition


Below are the top 2 Jitrois competitors:

1 Louis Vuitton

2. Gucci

3. Jean Paul Gaultier

The brandguide table above concludes the Jitrois SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Jitrois. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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