Jordache SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1236

SWOT Analysis of Jordache with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent company

Jordache Enterprises, Inc


Apparel and accessories


Lifestyle and retail

Tagline/ slogan



The brand is known for their jeans



Mid premium class men and women having a flair for denims.

Target group

Young urban men and women


Something for every customer

SWOT analysis


1. The brand has strong presence in the world of denim

2. Jordache produces 35,000,000 garments every year at their plants. 3. The brand has a diverse portfolio including fragrances, underwear, sleepwear, loungewear, footwear, sweaters, watches, jewelry, eyewear, belts, leather goods, hats etc. 
4. The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network

5. The brand uses sustainable methods of production benefitting the environment.

6. The brand has been endorsed by many film celebrities


1. The company has diversified into too many spaces which might make it difficult to handle the brands.

2. Brand’s global appeal is limited compared to leading apparel brands


1.The brand can increase its brand awareness by more marketing campaigns.


1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.




2. United colors of Benetton

3. Wills

The table above concludes the Jordache SWOT analysis along with its marketing and brand parameters.


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